Silver Palace Case Study

CASE STUDY: 183% More Website Visitors For an E-Commerce Jewelry Store in Just 9 Months!

183% More Website Visitors For an E-Commerce Jewelry Store in Just 9 Months!

How a Result Driven SEO Agency brought more leads and grew the revenue stream for a Wholesale Jewelry E-commerce Business by increasing its website traffic by Almost 200%?

KEYWORD RANKING & WEBSITE TRAFFIC IMPROVEMENTS

# Keywords in Top 10 on 1st Page of Google
Before = 1

AFTER = 30

(15X Improvement)

Total Monthly Website Visitors
Before = 939

AFTER = 2,661

(Almost 200% Improvement)

A Case Study - E-Commerce SEO For An Online Jewelry Business

INTRODUCTION: Company Background & Overview

Silver Palace Inc. is a wholesale silver jeweler based in Los Angeles, California. They have been in the wholesale jewelry supply business for more than two decades. When they came to see us at ACE SEO Consulting, they already had an e-commerce website that displayed their merchandise and promised same-day shipping.

Silver Palace also sent out a monthly newsletter to customers and had some success in finding new retail customers by attending trade shows. They had even tried getting attention for their business via social media, without much success.

They had even hired a company from India to do the SEO work for them but saw little improvement over their one year contract with them; this was when they recognized that what they were missing was better SEO services and digital marketing strategies for their e-commerce store.

A Discussion on How Digital Marketing Could Help This Struggling Online E-Commerce Business

At ACE SEO Consulting We Listen to Our Clients

The owner of Silver Palace Inc. had already done some of his homework. He had searched on Google for jewelry-related keywords such as wholesale silver chains, wholesale silver jewelry, wholesale jewelry, wholesale rings, and more.

The Fact is that his merchandise was easily as good as his competitors, if not better, he had already tried the SEO company from India to help him out, yet he still found himself ranking below his competitors on Google searches.

Even when he was on the first page of Google, he was at the bottom instead of the top. He vented his frustration on already spending time and money on outsourced digital marketing services, search engine optimization, and social media marketing efforts, and still getting no results and with little to show for his investment.

The reality is that Silver Palace Inc. needed a professional marketing evaluation of their digital marketing efforts and needed a company with proven track records to help them.

After careful research, the owner contacted ACE SEO Consulting for their digital marketing website audit and guidance.

Website and Digital Marketing Evaluation

Evaluating Digital Marketing, SEO, and Social Media Marketing Problems for the Wholesale E-Commerce Jewelry Store.

The owner of Silver Palace Inc. knew that Ace Rashid, our founder, and SEO Expert, had taught other marketing managers SEO and Internet Marketing at the San Diego Community College in San Diego, California. He also knew that we were an award-winning and reputable SEO agency. He wanted his opinion and help. 

After an hour-long consultation, we outlined the options and opportunities he had for growing his presence online. Although he was already familiar with many SEO-related terms, the basics of social media marketing, and more, still we made sure to explain things in non-technical terms so that we would always be “on the same page.”

At the end of our talk, he hired ACE SEO Consulting to improve digital marketing for his e-commerce website, and we proceeded to evaluate his web site, social media efforts, website SEO, local SEO, content optimization, and more to make the improvements that Silver Palace Inc. needed to attract more customers.

Website Redesign and Construction, SEO, and More

Implementing Digital Marketing Solutions for Silver Palace Inc.

Silver Palace Inc. did not need new website design and development, but their site layout and their overall approach required improvement.

As always, with our customers, we find out what their specific issues are and fix them. We did not try to “upsell” him to products and services that he did not need. Instead, we went right to work optimizing the website and online profiles of Silver Palace Inc., the “Google My Business” page, Facebook presence, and Instagram. We did proper and complete social media optimization for all their social channels as well.

We optimized their web pages using internal cross-linking, added local citations, accomplished link building, and added an online press release. These were the issues that we spotted and the ones that we optimized.

Along the way, we stayed in touch with the owner of Silver Palace Inc. so that he always knew our progress and could ask any questions or request changes if and when needed.

CONCLUSION: The Website Traffic Results Were Impressive

When we finished the work on the Silver Palace Inc. website, social media profiles, and the local SEO work, we tracked their site. The results were very pleasing to us and lucrative for Silver Palace Inc., whose increased internet traffic led to much more business.
The Website Traffic Results Were Impressive
Tremendous Traffic Growth!
Improvement Showing Website Visibility Growth From 2.5% to 40% - Top Leader

The Client Was Happy with the Results of ACE SEO Consulting’s Work

Needless to say, the owner of Silver Palace Inc. was thrilled. The thing that he had recognized from the beginning was that various keyword searches for jewelry-related terms were not finding him on the first page of Google.

The fact is that before we started, he had only 2 keyword terms ranking on the first page of Google. After the SEO services, he had 30 keywords ranking on the first page of Google. He was the leading jewelry manufacturer, and the truth is that the number of folks who came to his site more than doubled in half a year was very pleasing.

What Our Happy Client Said

The owner of Silver Palace Inc. was so pleased that he gave us his recommendation as follows:
"the most trustworthy SEO company I have met, great knowledge in what they do, always eager to help out and go beyond needed for your business success."
We have always believed that a job well done is its own reward, but that does not stop us from taking pride in helping our fellow human beings. Silver Palace Inc. has an excellent business that sells wholesale jewelry. Despite their hard work, unique product line, and attentive service for years and years, they were not seeing the customers and sales that their efforts deserved.

It was our pleasure at ACE SEO to improve their connection to the internet with a range of digital marketing solutions and exceptionally more efficient use of SEO (search engine optimization).

Today we still track the Silver Palace Inc. website and are pleased with the continuing excellent results. But, what we are most proud of is when we have a chance to talk to the owner of Silver Palace Inc. from time to time, and he is so happy with how our efforts changed his business for the better. These tables show the improvements in traffic for the Silver Palace Inc. website.

Are you struggling with your online presence?
If so, call us Toll-Free at +1 (888) 235-1258, in Canada at +1 (403) 800-0325, and in the USA at +1 (619) 843-8815, and we will be happy to provide a 30-minute free consultation for your business.
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