Website, SEO, and Social Media Marketing Evaluation For The Tutoring Business
Because of the poor quality of their old website, YYC Tutoring needed a full range of services. These included new and more
effective website design, local
SEO for the Calgary area, website optimization,
on-page SEO,
Marketing on Social Media
channels, GMB
Optimizing for Google Maps, Press releases, Video Marketing,
link building, link outreach, blogging and content marketing, and tracking of website conversions. Throughout the process, we worked with the client to make sure that we were always doing what the client desired and that they always understood what we were doing and why it was necessary.
First We Talked to the Client about Internet Marketing and Listened to Them
As we at
ACE SEO Consulting
always do with all new clients, we talked to them and listened to what they had to say. As we expected, they were frustrated at having paid for a website that was not doing them any good. They did not know why the site was not working but wanted it fixed. We talked about their goals and objectives - what they wanted the site to do and what they hoped our digital marketing efforts would do for them. We listened and explained what we do and how we could help. Then we took a detailed look at their website by conducting a
comprehensive website audit.
Website Redesign, Local Search Engine Optimization and a Lot More
We looked at the old YYC Tutoring website and its overall approach to internet marketing. We saw lots of problems. It was clear to us that YYC Tutoring needed a better website design, SEO (
search engine optimization) focused on the local Calgary market, and social media marketing to gain customers. They needed relevant content that would bring customers to their site and convince them to ask YYC Tutoring for help. They required an overall, integrated approach that would bring students from the Calgary area to them as customers.
CONCLUSION: Better Website, More Internet Traffic, More Customers
The end result was that the owner of YYC Tutoring was thrilled. They had 165% more new users
visiting their website for their services. They experienced more people not only coming to their website but also contacting them for their tutoring services. More folks in the Calgary area signed their kids up for tutoring. We saw the results by tracking their website.
The graph below compares and shows the results of our efforts for the five months from the first of September 2018 to January 31, 2019, to their previous 5 month period from April 1, 2018 to August 31, 2018.
The blue line and the orange line comparison show you the marked improvement in internet traffic, and the table shows you that both site visits and time spent on the site reading the content improved significantly. The result we were aiming for and the improvements that much pleased our client (along with having more students to tutor).
At ACE
SEO Consulting in Calgary, we were pleased to be able to help a local business like YYC Tutoring help the community with its services. They have their expertise in tutoring students, and we have our expertise in website design and development, local SEO, social media marketing, and a
broad range of digital marketing services. By listening to what our customers say, evaluating their particular situation, and working with them step by step, we commonly achieve results such as we did with YYC Tutoring.
It's Time To Take Your Business To The Next!