YYC Tutoring Case Study

CASE STUDY: 166% More Website Visitors For a Local Tutoring Service in Just 5 Months!

166% More Website Visitors For a Local Tutoring Service in Just 5 Months!

How a Result Driven SEO Agency brought more leads and grew the revenue stream for a Local Tutoring Service by increasing its website traffic by Almost 200%?

KEYWORD RANKING & WEBSITE TRAFFIC IMPROVEMENTS

# Keywords in Top 10 on 1st Page of Google
Before = 7

AFTER = 19

(2.5X Improvement)

Total Monthly Website Visitors
Before = 502

AFTER = 1,331

(Over 200% Improvement)

A Case Study - Local SEO For a Local Tutoring Business

INTRODUCTION: Company Background & Overview

This Calgary area business provides a valuable home tutoring service. They work with children of all ages, helping kids with school subjects they find difficult as well as working with those who need help improving their Maths, Science, and English. When we first met YYC Tutoring, they had had a website up for five years and never had much, if any, traffic. YYC Tutoring realized the importance of local marketing for their website to get new customers in Calgary and the surrounding area and contacted us to see about making improvements.

A Discussion on How Digital Marketing Could Help This Struggling Local Tutoring Business

We explained to YYC Tutoring that there are several ways to getting folks to come to their website and, especially, getting local Calgary residents with kids who needed tutoring to find their website on Google. Then the issue would be to convert those site visitors to customers.

We provided examples of how we would design and develop a more effective website. We talked about social media marketing and its part in digital marketing services. And, we emphasized how we would use “local SEO” so that their company would appear on Google Maps and would be on the first page of a Google search for terms like “high school physics tutor,” “high school math tutor,” and many variations of these keyword phrases and search terms.

The founder of YYC Tutoring had lots of questions, which we patiently answered, explaining more technical concepts as needed and in layman's terms. Finally, we worked through what YYC Tutoring required in the broader world of digital marketing services, starting with their website, and what precisely we would supply, along with a timeline.

One of the things that we emphasized was that tracking results and making changes as needed is critical to getting the best results.

Website, SEO, and Social Media Marketing Evaluation For The Tutoring Business

Because of the poor quality of their old website, YYC Tutoring needed a full range of services. These included new and more effective website design, local SEO for the Calgary area, website optimization, on-page SEO, Marketing on Social Media channels, GMB Optimizing for Google Maps, Press releases, Video Marketing, link building, link outreach, blogging and content marketing, and tracking of website conversions. Throughout the process, we worked with the client to make sure that we were always doing what the client desired and that they always understood what we were doing and why it was necessary.

First We Talked to the Client about Internet Marketing and Listened to Them

As we at ACE SEO Consulting always do with all new clients, we talked to them and listened to what they had to say. As we expected, they were frustrated at having paid for a website that was not doing them any good. They did not know why the site was not working but wanted it fixed. We talked about their goals and objectives - what they wanted the site to do and what they hoped our digital marketing efforts would do for them. We listened and explained what we do and how we could help. Then we took a detailed look at their website by conducting a comprehensive website audit.

Website Redesign, Local Search Engine Optimization and a Lot More

We looked at the old YYC Tutoring website and its overall approach to internet marketing. We saw lots of problems. It was clear to us that YYC Tutoring needed a better website design, SEO (search engine optimization) focused on the local Calgary market, and social media marketing to gain customers. They needed relevant content that would bring customers to their site and convince them to ask YYC Tutoring for help. They required an overall, integrated approach that would bring students from the Calgary area to them as customers.

CONCLUSION: Better Website, More Internet Traffic, More Customers

The end result was that the owner of YYC Tutoring was thrilled. They had 165% more new users visiting their website for their services. They experienced more people not only coming to their website but also contacting them for their tutoring services. More folks in the Calgary area signed their kids up for tutoring. We saw the results by tracking their website.
166% Improvement Over Previous Period!
The graph below compares and shows the results of our efforts for the five months from the first of September 2018 to January 31, 2019, to their previous 5 month period from April 1, 2018 to August 31, 2018.
Better Website, More Internet Traffic, More Customers
The blue line and the orange line comparison show you the marked improvement in internet traffic, and the table shows you that both site visits and time spent on the site reading the content improved significantly. The result we were aiming for and the improvements that much pleased our client (along with having more students to tutor).

At ACE SEO Consulting in Calgary, we were pleased to be able to help a local business like YYC Tutoring help the community with its services. They have their expertise in tutoring students, and we have our expertise in website design and development, local SEO, social media marketing, and a broad range of digital marketing services. By listening to what our customers say, evaluating their particular situation, and working with them step by step, we commonly achieve results such as we did with YYC Tutoring.

It's Time To Take Your Business To The Next!
If your business needs a local internet marketing agency to boost your website traffic, or you need a more focused and productive approach to your digital marketing, or you only need a website evaluation of how well you are doing, feel free to contact us at ACE SEO Consulting today.

Here is the testimonial that the client gave us.

“I am happy to have this opportunity to work with Ace SEO Consulting. I contacted Ace at Ace SEO Consulting because I had an old website without any traffic after five years. Ace and his team designed me a brand new website with many hours of hard work. Trust me I was not easy on him, but he was patient and he answered all my questions with professionalism. He is very knowledgeable on SEO and he has great customer service. I am still working with him to move my website to #1 ranking in google. If your business is suffering or your revenue has dropped then I highly recommend you consult with Ace at Ace SEO Consulting.”
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