Frequently Asked Questions

Search Engines are huge databases containing information about various web pages on the internet. Search Engines obtain the information on the web pages with their proprietary software or program known as spiders, bots or robots. Google is the world’s most popular search engine followed by Yahoo, Ask and MSN/Live.

Search Directories contain information on websites rather than on web pages. Human editors group websites into categories depending on the description given. The 2 most popular search directories are: Open Directory Project i.e. Dmoz and Yahoo Search Directory.

It is important if you want your prospects (customers) to find you. Almost 80% of all the website visitors find a web site through a search engine.

The top 4 major search engines are: Google, Yahoo, Ask and MSN/Live.

Most major search engines show two types of results for search queries. They show paid and non paid results. The unpaid / algorithmic listings are called the organic search results. They are also known as natural or free listings. Organic search results are organized by hidden quality score by search engines based on popularity and relevancy, which is largely determined based on page content, linkage data, domain age and trust related data among many other ranking factors.

Most people trust organic results and studies have shown that 60 to 80% of clicks are on the organic search results.

At Ace SEO, we aim to improve your natural or organic ranking through our professional search engine optimization services.

We start by evaluating your keywords, your competition, your website structure and content. We do our own in depth keyword research to see exactly what keywords people are using when searching for your type of product and or service. Together we develop a strategy to get your website top rankings on major search engines. This may include search engine optimization services such as: individual page optimization (aka on-page optimization), off page optimization, link building, directory submissions, article writing, press releases, paid search engine marketing services and whatever else (ethically) it takes to get your site ranking higher.

Link popularity (the number of websites linking to your site) is one of the important factors in organic or natural search engine optimization. The more related links (quantity) pointing to your website and the more known and trusted (quality) links, the stronger your site will be considered by the major search engines.

Google only shows results from their existing index. So, you first priority is to ensure that your site is in Google’s database. Thereafter, you need to ensure that your website content is properly indexable. Avoid I-frames and having important links in un-parseable javascript. Also avoid having important content and information in flash, java, or other plug-ins.

If you are in doubt, you can run the following query to see how Google sees your website or web page:

http://webcache.googleusercontent.com/search?q=cache:http://example.com/

NOTE: Just change the example.com with your website name

It will be difficult to rank a website created in flash. At present, the spiders can only rank based on text (content) and limited image content, so if your site is all in flash (a movie) then your site will not get better placement by search engines. It is recommended to create HTML pages with flash content instead of an entire site built in flash.

NO. We believe in ethical SEO only, and don’t run after short-term gains. What is the point of ranking high if your site may get penalized or even removed from the index? We would not want that for our site then why would we offer it to our clients?

This depends on the number of pages that are on the website, and the keywords we are competing for as well as your competition. Generally speaking, an average optimization campaign would take from one week to a few weeks for site-optimization, and then we wait for the spiders to come and index these pages. Once the spiders have paid visits, you should start seeing improvements in your ranking positions. However, it takes several weeks of consistent content and link building to realize the full effects of SEO campaigns.

Yes. We submit your website information to various search engines, including Google, Yahoo, MSN and Ask, as well as many major and industry specific directories. All of our submissions are done manually to ensure success.

Our guarantee applies only to the Guaranteed SEO Services. Our guarantee does not apply to our Affordable SEO Services. For more information please visit our SEO Guarantee page.

Once the guarantee is met the contract is considered complete. Then, you have 2 choices:

1. You may take the chance that your higher ranking positions will be maintained automatically without optimizing or
2. You may want to sign up for our Monthly Maintenance Plan.

We all know that the future will only become more competitive and it would be smart and proactive on your part to continue to maintain your higher ranking positions. You already know that we work hard and we will continue to work harder to maintain and improve your search engine rankings so that you can continue succeeding in your online business.

Nobody has a crystal ball or some secret special arrangements with the search engines. That’s why we don’t guarantee a specific ranking such as #1, or even 2 or 3. It would be impossible to guarantee and foolish on our part. Of course, that is what we would aim for, but we don’t control Google, Yahoo or other search engines. We are able to guarantee a top 10 position because we do the following. First, we know the critical ranking factors that are important to search engines (search engine algorithm) and, second, we monitor your competition. We can achieve and guarantee top rankings by continuously analyzing what is working and why, and making sure we utilize every legitimate search engine optimization tactic available.

You offer various SEO services or you may want to contact us for a custom quote.

Sure you can. But you have to ask yourself whether it is worth your time since optimization is extremely time intensive. Would you rather focus on ranking your website, or building your business? However, if you do decide to optimize your website then take a look at Free SEO Classes. It is a great site to learn SEO on your own.

When a user searches for a particular search term, the search engine returns a list of organic or natural free search results along with paid results. These paid/pay per click (PPC) ads are usually displayed on the right hand side of the page and also many times on the top left hand side (top 3 with a pastel colored background) of the page. They are distinctly marked as Sponsored Results. Advertisers only pay when the ad is clicked on and NOT when the ad is displayed.

Local SEO is a practice that affects the visibility of a website/webpage on the search engine, such as Google. The focus is on ranking higher on Google search and Google Maps for specific target keywords along with your brand name that your prospective clients are typing in your local area resulting in increased exposure and website visitor traffic which in turn increases your bottom line. It can be done by adding your website NAP (Name, Address, and Phone), locations, effective keywords not only on your business website but also on other trusted sources such as local directories and citation sites.  Learn more about local SEO or speak with a local SEO consultant. 

Organic SEO is based on how well you understand your customer and your competition. It can be done by making your website customer-friendly and informative with the right type of information paired with the right type of keywords, appropriate links, etc. that make your website rank higher in unpaid search results. In some cases, SEO companies are hired to do organic SEO that includes Local SEO as well as additional strategies for ranking on Google search regionally, nationally and internationally.

With over a billion users on social media channels, it has become one of the best ways to market your business. On average, we spend 144 minutes on social media daily influencing most of our purchasing decisions whether it is a product or a service. Having your business profile present on specific social media channels is important for marketing your business through the internet or via carefully planned digital marketing strategies. 

There are numerous social media channels or platforms, and each has its own unique features, benefits, target demographic and algorithm. Taking into consideration who your target audience is, where it hangs out on the internet and the type of product/service you are selling, you can decide on the channels you would like to market on. Contact us today for all your social media marketing needs.

Social media marketing is sometimes looked upon as a trial and error process. Due to its requirement of having a deeper understanding of your audience and their specific engagement requirements, competitor’s analysis, planning and scheduling your posts, and testing what content attracts gains traction with your audience are some of the tips to an effective social media marketing plan. Let us help you in creating an engaging social media marketing plan.

Your website should always be up-to-date as it plays the most important role in how you present your business online. A web designer constructs the overall feel of your website making it functional, engaging as well as attractive. Talk to an expert website designer today!

There are various factors to take into consideration while choosing a hosting web service, such as the type of web hosting you are looking for, cost, reliability, speed, features and limitations, etc.  Contact us today for the best web hosting services in North America.

SEO consulting is where an SEO consultant, based on your overall goals and objectives, strategically helps you build an online presence for your business through various tools provided by Google and other companies that help you attract potential customers. An SEO consultant has various duties like web marketing and analysis, content marketing, competitor analysis, keyword strategy, and website audit. 

SEO audit is an evaluation of your website based on important factors (on-page SEO, Off-page SEO, Technical SEO, etc.) It analyzes the strength and weaknesses of your website and evaluates it against your competitors and provides a blueprint for attracting more traffic through organic searches. In conclusion, you receive a comprehensive report with a list of recommendations/repairs that will help increase its performance. Connecting with a reputable SEO company that knows how to do an SEO audit will not only help you avoid costly mistakes but will also help you reach your goals faster.