What is Schema?
Top 3 search engines unite to make the web richer than it already is.
On June 2, 2011, Google’s official blog announced the formation of schema.org. An alliance to create and support a common vocabulary for structured data markup on web pages by the top 3 search engines, namely Google, Yahoo, and Bing.
Why is this important?
With schema.org, site owners can improve how their sites appear in search results not only on Google but on Bing, Yahoo! and potentially other search engines as well in the future.
“We want to continue making the open web richer and more useful.”
said Ramanathan Guha, the Google Fellow who posted the blog.
Google introduced the rich snippets to Google search back in 2009, and now they are able to show rich snippets in search results more than 10 times as often as when they started two years ago.
Among already supported categories, the new site provides schemas for more than a hundred new categories, including movies, music, organizations, TV shows, products, places and more.
If you are a webmaster or an SEO company, then you will find this partnership and schema.org to be a blessing.
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