How to recognize a premium web design agency
Everyone and their grandmother are web designers these days. Here’s how to recognize the people who’ve done the website development and design for years, and know how to get you results.
Industry Expertise
The best way to sell products is to feature catalogs and discounts. The best way to sell legal or accounting services is to enhance credibility. The best way to get people in your restaurant is to show them a mind-boggling menu. There are specifics to your industry that affect the way we approach your website design so that it performs.
Technical Skills
Clean, easy-to-use websites often require the most complex technical skills. Not to worry, our professional Calgary web development team ensures your website doesn't just look good, but it also works seamlessly.
Focus on Features and Functionalities
Your website is not — or should not be — just an online brochure. Offering your web visitors the functionalities they want can make a huge difference in your revenue. Examples of such features are contact or booking forms that simplify the selling process; calculators or other tools you can offer and more.
Experience and Past Projects
Asking to see a
portfolio
is a no-brainer, yet many businesses fall for big promises and forget to check previous projects. In terms of web design, you need a website that looks at least as good as the website of your best competitor — or else why would people choose to work with you? Make sure your agency can give you that, or come to us — because we can.
Mobile-Friendly Version (think device independent and responsive websites)
When designing a website, an
expert web design company
keeps mobile users in mind right from the start. The text has to be organized a certain way, imagery and any media need to look good, functionalities have to remain user-friendly on the small screen. Does it sound like a lot to think about? Luckily, if you hire us, you won’t have to. We’ll take care of it all, and your website will function correctly on desktops, laptops, tablets, smartphones, and most handheld devices.
Our Clients Say It Best
Web Design 101: What Should Your Website Do for Your Business?
The reason a professional website design company Calgary business owners hires is to get more customers and sell more products and services. It goes without saying that you want an attractive site that functions well. But, to get your website to do what you want, which is to help you make money, there are some web design basics that you need to consider first.
Because we at ACE SEO Consulting work to create the most effective website for each and every customer, we always design their websites with three primary goals in mind. These are:
- To clearly tell site visitors what products and services the company sells,
- To explain why customers should buy from them (the unique service or value proposition - USP), and
- To provide a call to action (CTA) - an easy and foolproof means of making contact with the company.
These are, unfortunately, the details that are too often overlooked by many
web design Calgary agencies
when doing web development. But we promise always to be detail-oriented and to get your job done right.
Focus on Features and Functionalities
These are simple and fundamental aspects of web design that are absolutely necessary for your site to do what you want it to do, which is to bring business to your door.
- Your main page should contain your business name in the text, not in an image. Google and the other search engines cannot “read” an image or logo. Putting your name in writing lets Google know you are there.
- Likewise, your business address should be in the text so that you can be found for local searches on Google Maps. You want your potential customers in Calgary to find you instead of the guy in Edmonton, or even worse, your main competitor in Calgary whose site does show up on local searches!
- Have your company phone number not only in text but in the “click-to-call” format.
- Use a “one-touch” contact link to make it easier for all the folks who use smartphones to contact you.
- Make your contact information absolutely easy to find along with the directions to your physical location via Google maps.
- Put customer testimonials where they are easy to see, which will add credibility and trust in your business.