How to Get on the First Page of Google Guaranteed
Did you know that there are more than 3.5 BILLION Google searches PER DAY? (Live Internet Stats)
On top of that, experts say that 75% of Google users never even click on the second page of search results.
That's why it's paramount for your business success that your business website or blog must appear on the first page of Google for your target keywords.
Hiring a professional and reputable SEO company
makes things easier, but what can you as a small business owner or a marketing manager, do to get a head start?
Ranking higher on Google takes time and is a marathon and not a sprint, and, we know from experience, it will take time, but it does bring more traffic, more customers, and ultimately, more money.
Who doesn't want that?
You might think it's easier said than done, but there are some sure-fire techniques that you can implement to ensure that your site climbs the rankings faster.
We want to let you in on a few of our secrets to boost Google rankings and attract more customers, raise credibility and earn money as quickly as possible.
First, get to know your competitors.
If you have a local service-based business website, it can be easier to rank higher on Google than if you're just starting a travel blog, for example.
The first thing you need to do
is research, research, and more research.
Check out a Google rankings checker, or better yet, head over to everyone's favorite search engine and start typing in keywords that people might use to find your website.
Next, take a moment of silence for the fact that you probably won't be on that first page for a really long time. We're not joking!
The chances of getting on the first page of Google search results for popular keywords get slimmer by the day because the first ten websites that appear on the 1st page of Google have probably been there for years.
Besides, the sites that show up the first page often have a mainstream reputation, hundreds or even thousands of backlinks, and of course, this is because they have invested lots of $$$.
Instead, go long.
Long-tail keywords are the best and quickest ways to get you on the first page of Google searches.
It might be counter-intuitive to be overly specific, but statistics
show that long-tail searches make up over 70% of all Google searches.
Let's face it; there are very few newbies left when it comes to Google, so people generally know the ballpark of what they want when they start their search.
The chances are that if you want to look up where to buy a car, you're unlikely to Google "car dealerships" and more likely to search "best Calgary car dealerships 2018".
Make sense?
It's as simple as that: target long-tail keywords that you think you could rank higher for, and you won't have to spend as much money on Google Ads or other services.
Second, if you don't already have one, start a blog for your website.
Content is KEY!
Creating new content allows you to utilize more long-tail keywords, appeal to a variety of audiences and ultimately rank higher.
If you write more posts, more of your pages get indexed, which in turn will boost your traffic. Write while you have your morning cup of coffee. Write before dinner. Write after dinner.
Just keep writing!
Aim for at least 1000 words or more, and focus on your headlines. There are loads of SEO tools out there to help you write catchy headlines and attract more readers.
You can write about various aspects of your typical customer journey, stages your customer goes through before making a purchase or your funnel.
The most popular types of content on the web are the "How-to," "top ten," and "best of" type blog posts, which will garner more attention and are easier to optimize than basic articles.
Lastly, improve your online reviews and reputation!
Though this strategy is not going to get you a higher ranking, it will boost your conversion. While everyone is striving for a higher Google ranking, and that is important for sure, what most people don't realize is that you can convert more people directly from Google search results simply by improving your Google review score.
According to this research, going from a 3-star rating to a 5-star rating gets a business 25% more clicks
from Google Local Pack. Moreover, 56% of consumers select a business if it has positive ratings/reviews displayed
in Google Local Pack. Hence, you can conclude that a positive reputation can boost search ranking, drive more clicks and build trust
among local consumers.
Bonus Strategies For High Ranking
You can get a little bit more creative and partner with local organizations and associations, events, and charitable organizations. For example, you can get featured on a website for hosting or sponsoring an event or for being a speaker at the event. You can hold a local contest or charity event that gets you featured in a local newspaper, publication or a magazine that might also get you a link back to your site or blog.
Create a profile for your business on popular local and regional sites and feature your link in the About Us section. Join BBB
or a Chamber of Commerce in your area and get listed on their site, too.
Conclusion
A lot of people are confused by the noise and confusing information and messages on the web. There are some tried and true Local SEO and digital marketing strategies , and then there are articles that are so outdated and wrong that it could get you penalized. Seriously, Google has manually penalized sites for not following their guidelines, and you can read more about them by following this link about Google on Manual Penalty.
Almost every SEO consultant will tell you that SEO takes time. While this is true, you can see real results and improvements in your website's traffic by executing these simple tactics.
Focus on the right long-tail keywords, create as much content as you can, improve your online reviews, even if you have to use a review software to generate more reviews on Google, and don't be afraid to take it a step further and approach other organizations or websites.
And of course, the most important part of any SEO service and strategy is NEVER to GIVE UP!
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