How To Choose A Domain Name?
For those who are seriously interested in marketing online, getting the best domain name for your internet business or a good domain for your company should be of primary concern in getting the first step right.
Offline, stores provide visual cues for those driving by. Such as: a nice signage, photos of their products, products showcased on their window, etc.
Online, there is no way of providing a drive-by visual cue.
Hence, for a vast majority of the websites, a “search friendly” domain name is the best solution.
A “Search Friendly” domain would generally have a search term (keyword) in the domain name.
Suppose, you own a pizza delivery company in Dallas called Joeys. Naming your website Joeys.com may be good for branding, but it will limit you in gaining a better ranking for the search query “Dallas Pizza”. Hence, obtaining the domain “JoyesPizza.com”, “DallasPizza.com” or “JoeysPizzaDallas.com would be a better choice.
However, it is quite possible you may find yourself in a situation where the ideal domain name is no longer available. Well, you are not alone. When helping my clients, I have personally found myself in the same situation, and so, I just become a little more creative in finding the right domain name. I suggest you do the same.
5 Tips in Choosing a Good Domain Name:
- Use Short, Easy To Type and Remember Domain Names : Keeping domain names short and easy will help people in remembering your domain name and will avoid errors in spelling as well.
- Use Keyword in Domains : Having your main keyword in the domain will not only help you convey your message but will also aid you in search engine ranking as well.
- Avoid Hyphens and Numbers : Hyphens and spelled out numbers in a domain name lacks credibility and also indicates to users and search engines that it is most likely a spam website.
- Pick Proper Extensions : With extensions, I mean top level domains or TLDs. If possible, stick with a domain ending with “.com”. The other alternative, if “.com” is not available, is to go for a “.net”. Just like hyphens, domain names ending with .info, .biz, .tel, etc. are spam indicators. A TLD of “.org” usually indicates a charitable or not for profit organization, a “.edu” is usually saved for an educational (college or university) institution and; a “.gov” is usually saved for the government.
- Avoid Free Domains : A domain name from a free site will portray to potential customers that you are cheap and have a hobby website instead of a business website. Besides, some sites providing free domains will run competing for ads to recover their costs which will hurt your business.
I hope that this article on How To Choose A Domain Name will help you in picking the right domain for your business.
Good Luck Domain Hunting.
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