For those who are seriously interested in marketing online, getting the best domain name for your internet business or a good domain for your company should be of primary concern in getting the first step right.
Offline, stores provide visual cues for those driving by. Such as: a nice signage, photos of their products, products showcased on their window, etc.
Online, there is no way of providing a drive-by visual cue.
Hence, for a vast majority of the websites, a “search friendly” domain name is the best solution.
A “Search Friendly” domain would generally have a search term (keyword) in the domain name.
Suppose, you own a pizza delivery company in Dallas called Joeys. Naming your website Joeys.com may be good for branding, but it will limit you in gaining a better ranking for the search query “Dallas Pizza”. Hence, obtaining the domain “JoyesPizza.com”, “DallasPizza.com” or “JoeysPizzaDallas.com would be a better choice.
However, it is quite possible you may find yourself in a situation where the ideal domain name is no longer available. Well, you are not alone. When helping my clients, I have personally found myself in the same situation, and so, I just become a little more creative in finding the right domain name. I suggest you do the same.
I hope that this article on How To Choose A Domain Name will help you in picking the right domain for your business.
Good Luck Domain Hunting.
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