Here's the fact
If you are serious about ranking at the top of Google, you need lots of good-quality backlinks and excellent content on your website.
Recently I had the privilege to consult an agency whose client had received a dirt cheap, SEO offer.
Whenever you come across such "too good to be true cheap SEO offer," it usually is. I urge you to exercise some caution and do some due diligence.
As soon as their client received this incredible offer, they called up this SEO agency, who ended up calling me for consultation. The agency called me up as they did not understand how this SEO link builder can offer their client a ridiculously cheap link-building offer. That, too, on premium guest post links.
After digging through a little bit more, we deduced that this offer was no different than the offers that usually come through Craigslist, Kijiji or through a mass spam email.
In any case, when we looked at the offer, we quickly learned that all the links were part of a PBN and were worthless.
In SEO, it really is true that... you get what you pay for!
What is a PBN?
PBN is short for Private Blog Network. In essence, a PBN is a collection of low-quality websites built by shady SEOs that provide them with complete control over how to link back to a "money" site. A "money" site could be a specific site that the PBN controller owns, or it could be a client site for whom they would build links over time.
We all know that the real reason to build backlinks for SEO or marketing is to generate and increase visitor traffic for your website.
Doesn't it make sense to get links from high-quality sites that are already getting lots of traffic?
But, many small businesses don't know that—this how these scammers take advantage of small business owners.
Watch the video below that shows a portion of our audit we did.
The best way to avoid such SEO scammers is by following some simple rules and common sense.
1. Deal with local SEO or a local SEO company
It is best to deal with local individuals in and around your area and neighborhoods who can meet with you in person or at least do a video call. This one tip will help you avoid 90% of scammers.
2. Ask For References and Verify Them
Once you have selected your local SEO company, ask them for a list of references. Then call and verify that they are legitimate businesses and not their friends or buddies. By adding this extra step, you will now be able to avoid 99% of scammers.
3. Check Online Reviews, Awards & Accolades
Make sure you check their online reviews. Online reviews from their clients will give you a sense of their service and completed work. A good standing from BBB or other online associations will provide you with added peace of mind. If the SEO company has taken good care of their clients in the past, chances are they will continue to do the same in the future as well.
"Ace and his Team has helped grow our online presence through SEO and social media. His service has been invaluable to help us accelerate our business. A must have for any enterprise."
- Shafique Karim
Here's the truth
Most good, result-based local SEOs are already busy with enough work and rarely send emails soliciting for business. New business solicitations are generally coming from those that are either new in the industry or from those agencies that have problems retaining their existing clients. Obviously, these firms have no proven track record or experience or are using outdated strategies that their clients are simply not happy with their services.
I am sure that this post may piss some SEOs. But, somebody has to take a stand for the hard-working SEOs who are passionate about helping clients.
If you are a small business, I hope this blog post will help you in avoiding such scams and help you select the right SEO provider for your business.
We have dedicated almost 20 years to serving our clients, both in the USA and Canada and across many industries. Our clients have experienced is that quality work, undoubtedly and without fail, shows results in a massive way!
Ace SEO Consulting provides SEO and web marketing solutions, but we are not just a Alberta based Calgary SEO company. We pride ourselves in delivering complete digital marketing solutions to our clients all over Canada and the USA. Rank your website higher and grow your business through SEO Consulting, Search Engine Optimization, Local SEO, Social Media Marketing, Reputation Management, Web Design, Web Hosting, and SEO Training.
We have offices in Calgary, Alberta, Canada, and in San Diego, California, USA. The Calgary head office is located in the NW quadrant of Calgary. We are only 15 minutes from Calgary International Airport and CrossIron Mills Mall and only 20 minutes from downtown Calgary.
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