How Can Local SEO Help Small Businesses During a Pandemic?

Many small businesses are facing troubles due to the COVID-19 pandemic. Most people prefer to buy products and services online rather than visiting the physical brick-and-mortar stores these days.

Being online and competing well is very important for struggling businesses. Small businesses need to have a well-designed website and an optimized website along with an effective digital marketing plan to promote their products or services.

So, let me help shed some light on those interested in growing their business during this pandemic.

The Most Cost-Effective Way to Grow Your Local Business These Days is Through Local SEO

Digital marketing includes social media, search marketing, content marketing, emails, blogs, video marketing, podcasting, and SEO or search engine optimization. All of these are proven to attract prospective customers to your business.

Having more visitors to your website brings more sales, and online marketing plays an integral role. For businesses deriving most of their revenue from their local geographic area, putting an effective Local SEO strategy can target these customers who need your services. By landing on your Google My Business (GMB) Listing or your website from their search on Google, prospects can quickly learn more about your business. They may end up contacting you, leading them to become first-time customers and then eventually repeat buyers.

A fully customized and smart local SEO strategy will make a massive difference for your business.

SEO for small businesses:

SERPs, short for Search Engine Results Pages, is a term that specifies the results you get when you type in your query. Queries on Google, such as "Calgary CPA," or "Calgary Landscaping company," or "Car Wash Near Me."

Research Shows Facts & Stats About Local Search

72% of consumers that did a local search visited a store within five miles.
97% of people learn more about a local company online than anywhere else.
88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
"Near me" or "close by" type searches grew by more than 900% over two years.

Did you know that more than 90% of internet users like to find their answers on the first page?

So, any SEO strategy that brings your business website to the top positions on the first page is "the best" for you. You will need the help of a local SEO company that will help you design a customized marketing strategy for your specific business.

The primary goals of Local SEO for small businesses should be:

ranking on the first page of search engine
ranking high on the valuable keywords with local intent that your prospective customers are using
attract more visitors to your website and to your Google My Business listings
effortlessly converting these visitors to potential clients

Your website should be optimized for speed, design, content, and lead generation or sales to achieve these goals.

4 Distinct Types of SEO Available for Businesses

SEO is a broad term that incorporates multiple but essential marketing strategies. If you live in Calgary, you can find highly efficient Calgary SEO companies providing many of these services. These companies can also be found with the titles "Calgary web design" or "marketing Seo company." This is because website design and digital marketing go hand in hand with SEO.

The 4 most common types of SEO services that most businesses use are:

1. SEO Audits:

Most people know that if they own a shopping mall or a small business, they need a website. During this pandemic, every business is trying to get an online presence. Buyers are making online purchases because of the potential hazard associated with the pandemic. So, a website is imperative for you. However, most businesses realize that their website is not performing well. This is when a detailed SEO audit of your website can help you. A good SEO audit will show you the strengths and weaknesses of your website. Some SEO companies in Calgary offer free website audits, which are quick and easy to provide as a simple audit PDF result using a tool. Others offer more in-depth audits. Getting a detailed audit provides you with great insights about problems on your website and opportunities for improvement to grow your business.

2. Local SEO:

Your business needs to get ranked on those keywords that are location-specific. For example, suppose you provide car detailing in Calgary. In that case, you must be visible for the query "car detailing Calgary." Local SEO, emphasizing Calgary SEO for your detailing shop, can help you get more visible and gain more market share for Calgary as your target city. These online visitors can easily approach your physical place or call you for more info, leading to the steady growth of your business.

3. National SEO:

Suppose your products and services are of high quality and can benefit people throughout the country, like Canada. In that case, you should optimize your website for national SEO. Suppose you own an e-commerce store selling seat covers in Calgary, but you can also ship throughout Canada. In that case, you should optimize your website for Calgary, Alberta, and Canada. This will further increase your reach 10 fold compared to local.

4. Enterprise SEO:

Enterprise SEO is quite different than national SEO or Local SEO. Only a handful of SEO agencies can successfully grow companies that require this type of SEO. Enterprise SEO requires a lot more in-depth understanding of the complete spectrum of digital marketing and the 8 stages of a customer journey. Companies with an intent and a global target market usually end up needing Enterprise SEO.

Result-based Professional SEO Companies in Calgary

You can easily find many SEO companies online. Still, you will need a performance-based result-driven professional SEO company with a proven track record. Such an SEO agency will have a complete team which will include:

SEO specialists
Web developers
Website designers
Content Writers
Copywriters
Digital marketing specialists
Social media marketing experts

Typical services offered by a competent SEO agency usually include:

1. SEO audit

2. On-page SEO

3. Off-page SEO

4. Technical SEO

5. Local SEO

6. SEO Consulting

7. Engaging copywriting and content creation

8. Attractive website designing

9. Effective marketing and reputation management services

Local Marketing is Best For Your Local Business

More and more people prefer online purchases rather than visiting brick-and-mortar stores or local malls or markets, especially during the COVID outbreak. You should get a website from a web design company that understands Local Marketing. For better search visibility and top ranking on Google, contact a Local SEO Agency. Suppose your business is in Calgary and primarily relies on local area residents for your primary source of revenue. In that case, you should contact a Calgary SEO Company. Similarly, contact an agency specializing in Edmonton SEO if you are situated in Edmonton and target people in Edmonton.

Digital marketing is also very essential to showcase your products to online buyers. Effective digital marketing strategy can attract more visitors to your website. After landing on a highly engaging and well-designed web page, these visitors can become potential buyers. If your services are above-average, these buyers can become permanent clients. They may also end up referring you to their network.

The highly efficient team here at Ace SEO Consulting has done wonders for many local businesses. It can help you grow your business as well. Contact us today!

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