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Effective Stucco Contractor Branding Strategies

Thu, 26 Dec 2024 20:51:19 GMT

Key Strategies for Stucco Contractor Business Growth

Think about it: in construction, where buildings seem to sprout up overnight, being just another stucco contractor won't cut it – you need to rise above the competition. That's where stucco contractor branding strategies come into play. Imagine a brand that leapfrogs the competition and inspires customer loyalty - that's what happens when you craft an identity that speaks to the heart of what you do and who you serve. But this is where a lot of contractors get tripped up; they either stick with generic marketing materials or completely abandon a brand identity, giving up precious market share and brand recognition because of easily avoidable branding mistakes. This ultimately hurts everyone in the long run as clients begin associating poor quality work with every stucco contractor. Want to catapult your stucco business ahead of the pack? You're about to discover some powerful strategies that'll get you there.

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Tired of other stucco companies eating your lunch? Need a brand strategy that truly pops? If you are ready to boost your online visibility and drive real results, fill out this Website Audit Form or call 403-800-0325 to learn more about our Calgary SEO services and SEO Marketing Edmonton solutions. As Calgary local SEO experts, we help small businesses build brand image through content marketing and other brand design business strategies through concrete data-driven decision making process.

Defining Your Brand as a Stucco Contractor

Think of your brand as your company's personality. Standing out in a crowded market requires more than just blending in - it's about becoming instantly recognizable. Think of your business values as a beacon, shining bright for customers who share your passion and purpose - it's what guides them straight to your doorstep.

Identifying Your Unique Selling Proposition (USP)

Think about Dollar Shave Club. With prices steep enough to give razor shoppers whiplash, these bold minds stopped tiptoeing around the elephant in the room. Here's what happened: manufacturers had manufacturers' grasp on pricing got ridiculously loose thanks to unchecked shoplifting, stifling competition. Not anymore. Dollar Shave Club changed the game by being ultra-affordable and shipping right to customers – it was a move that garnered significant attention.

You're looking at a textbook example of a USP that truly shines. Between the lower prices and high-quality standards, it's a win-win – and let's not forget the convenience factor that seals the deal.

Similarly, stucco contractor branding strategies must also center on discovering and showcasing what makes their product service stand out . Can you afford to compromise on materials that are subpar? Or perhaps your focus on sustainable building practices?

Once you’ve found your USP, which stands for Unique Service Proposition or Unique Selling Point, put it everywhere. Put it on your website, in your marketing efforts, and don’t be afraid to tell people what makes you the best. This is the element that sets everyone abuzz. You’re not just another stucco contractor—you're the go-to expert for a particular kind of stucco work. Spread the word and keep that thought front and center. Remind them at every opportunity.

Knowing Your Ideal Client

Would you try selling ice to someone in the arctic? That's not even an option, let's be realistic. If you've heard of Donald Miller, you know his StoryBrand Framework is all about breaking down complex ideas into simple, relatable stories. Pinpoint the people who need your expertise most - this system gives you the clarity you need to really grasp your target audience's motivations and desires. Are they homeowners looking for elegant finishes? Are they commercial builders needing durable exteriors? Maybe they're keener on going green instead?

Knowing who your ideal customer is lets you target your message more directly. Whether you're selling refreshments to sun-kissed beachgoers or just trying to reach out to customers who are feeling a little warm around the collar, you need a message that's authentic, emotional, and more than a little refreshing.

This method lets you develop a brand story that effortlessly resonates with the people who matter most - the ones already primed to care.

Crafting Your Stucco Branding Message

Once you have a solid understanding of your USP and who you are speaking to, you can begin creating the message you want your audience to see. Stucco contractor branding strategies must carefully consider all of these elements and speak clearly with a unified voice. Inconsistency breeds distrust. Your clients should always get the same message of quality and professionalism whether they see an online ad or drive by one of your project signs.

Building a Consistent Visual Identity for Your Stucco Business

Just as your messaging should have a single focus, so should your branding and graphic design elements. Are refined designs what you're going for? Or maybe you want to evoke a sense of rustic charm. The moment someone lays eyes on your brand, the colors, logo, and fonts they see will either resonate or confuse. These visual elements are the building blocks of your identity and a consistent look is what turns passersby into loyal customers.

Your logo is the face of your stucco business , instantly recognizable. Take for example the iconic Apple logo or the globally-recognized Nike swoosh – both symbols immediately bring to mind the brand's personality and values.

Beyond a memorable logo, a strong visual brand also demands a well-defined color palette that mirrors your values . Consider what emotions or ideas certain color combinations bring to mind. Deeper, richer colors, like green or blue, might reflect your dedication to environmental friendliness while bold primary colors might suggest an honest and dependable approach. Think about Target’s bold red bullseye and how it conveys a message of trust, simplicity and, yes, getting a “target” on deals, or Starbucks green mermaid and its associations with sophistication, relaxation and being eco-conscious. These well thought out decisions subtly communicate your values at a subconscious level before your clients have even begun to consider you on a conscious level.

Once you have those foundational design elements in place you can more easily create effective branding for all your physical marketing : Business cards, company vehicles, yard signs, and even employee uniforms must be cohesive with the rest of your branding choices.

Crafting Your Narrative: Tell Your Stucco Story

Crafting a great story can inspire people to work with you even if they weren't actively looking for a stucco company. Share what drives you. Stucco - what's the attraction for you? What are some projects you're most proud of and why?

When you put in the effort to share the *why* behind your company you show a human side that potential clients connect with on a deeper level than a bulleted list ever could.

Harnessing Digital Tools for Stucco Contractor Branding

Choose visuals that pack a punch - we're talking crisp images and footage that grab attention. Create a mental picture of what you bring to the table - that's what grabs people's attention. Paint a picture with your website and marketing materials - one that showcases the beauty of stucco through breathtaking visuals and captivating video stories of successful projects.

Commit to quality – high-grade photographs and engaging video content can elevate your brand. The cost is a drop in the bucket compared to not getting a high-paying client because your online portfolio is just a blurry mess of cell phone pics taken by whoever happened to be on the crew that day.

Become More Than Just a Business, Be a Helpful Resource

A lot of homeowners may not know the difference between stucco types, the intricacies of weatherproofing or what proper application looks like. But you do. By consistently providing helpful advice through articles on your website blog or posting interesting, short videos explaining techniques and technologies on social media, you become the expert people can trust for their projects .

Consider these resources your best friend in finding new customers - they'll bring in fresh faces and open up new channels of communication. Take a step up as an industry insider by utilizing these materials, which provide the social proof customers need to have confidence in your brand and stay loyal.

As clients get a sense of your company's genuine commitment to clear communication and being a helpful resource, they're natural ambassadors, eagerly sharing their positive experiences with others and fuelling business growth through grassroots referrals.

Expanding Your Reach with Strategic Partnerships

Just as co-branding was essential in huge deals like Disney's acquisition of Marvel or Exxon and Mobil merging to create the world's largest company, it will be critical for smaller, local companies to make those connections and combine resources to better serve clients. Actively seek out collaborations.

Building relationships with architects, designers, and contractors can pay off in a big way - think fresh leads and a growing reputation. To really tap into the industry, consider signing up with a real estate association or chamber of commerce - it's a superb way to connect with like-minded folks and forge partnerships that can open doors.

As stucco contractors in Calgary and other local geographic areas, you need to focus on building a recognizable brand, improving customer engagement, and investing in effective Local SEO and digital marketing strategies to achieve significant business growth. This will help you grow your online presence and client base and increase revenue.

FAQs about stucco contractor branding strategies

Conclusion

You’re more than just someone who throws plaster on a wall – you make dream homes a reality. With your vision, imposing structures rise from the ground, promising to last for generations. Whether you're dealing with a compact undertaking or a massive overhaul, our expertise is just what you need to get the job done. But in a busy market, sometimes you need a little something extra. Don’t get lost in the crowd. Stucco contractor branding strategies that blend unique appeal with consistent messaging and quality work is how you rise above the rest and keep clients coming back project after project.

Building a great reputation doesn't happen overnight but it can quickly crumble from bad decisions. With the right approach to branding strategies, stucco contractors can grow a stable customer base.

Take Your Business to the Next Level with Ace SEO Consulting

If you're a local business or service provider looking to increase your online visibility, drive more leads, and grow your customer base, look no further than Ace SEO Consulting. Our expert team has racked up almost two decades working with various types of clients, learning what works and what doesn't, and figuring out how to make every project a huge success. Don't let your competition outrank you - contact us today to learn more about our customized SEO solutions or let us do a free website audit of your website and show you essential steps you need to take towards dominating your local market!

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Understanding What SEO Best Practices Can Do For You

Wed, 04 Dec 2024 16:06:38 GMT

Like many small businesses, I too, back when I didn't know any better, thought that I could just slap together a website and traffic would magically come. But, in reality, that is not the case. Without SEO, your website is essentially invisible to people searching for the products or services you offer, which means missing out on valuable leads and sales. Scaling a business online requires playing by the SEO rules - it's a critical game-changer for entrepreneurs who want to make their mark.

What is SEO?

Search Engine Optimization - SEO for short - is all about revving up your website's engine to climb the search engine ladder. By using a mix of clever tactics, you can supercharge your online presence and reel in more visitors.

When someone searches for information, a product, or a service related to your business online, SEO aims to ensure that your website appears high in the list of search engine results. Twenty years in the SEO trenches have taught me one indispensable truth: businesses that adapt, innovate, and tune into the ever-shifting digital landscape reap the rewards – a surge in visibility, an influx of new clients, and sustainable long-term success.

Following smart SEO strategies can literally make or break your online presence - so what's the big deal about them?

Play by the SEO rules, and the search engines will reward you with a higher ranking - it's that simple. Imagine having a pipeline of highly motivated buyers and browsers knocking on your digital door, all because your website is optimized to rank high in search results for the very things they're searching for.

You can't build a successful online brand without a solid search engine optimization strategy to support it - it's the first step to dominating the digital landscape. Having a strong online presence is no longer optional - it's the secret to sustaining a healthy business over time.

Types of SEO

Many SEO experts end to agree that to improve your website’s ranking, there are three core areas of SEO to focus on :

Technical SEO

Technical SEO focuses on the backend elements of your website. Fine-tune your website's setup to get search engines crawling efficiently and cater to your users' comfort.

Here are a few best practices when it comes to Technical SEO (technical SEO checklist):

Website Architecture:

Your website architecture is how search engines see your content, making it extremely important.

Internal Links:

These are just as important, if not more, than external links because internal linking of web pages tell Google the hierarchy and relationship between all your website pages. Smarter site navigation starts with strong internal links that propel your on-page optimization forward.

Responsive Design:

Responsive design means that whether users are browsing on a computer or mobile device like a phone, your site looks good on all screens.

Site Speed:

A fast-loading speed of website is crucial for a positive user experience and can impact your search engine rankings. Don't let your website get bogged down by massive images and clunky code. Speed up your site by knocking out these two performance-killing habits.

XML Sitemap:

Search engines get a better grip on your website's layout with an XML sitemap, which helps them poke around and catalog every nook and cranny.

On-Page SEO

This area refers to optimizing individual web pages to improve their search engine rankings and attract relevant organic traffic. On-Page SEO involves creating high-quality content that aligns with the search intent of your target audience.

Think of on-page SEO as putting a big fat arrow pointing to your amazing content, signaling to search engines that it's the best result for their users - and winning you prime real estate in the process.

Here's a simple yet effective SEO checklist for optimizing web pages and blog posts.

Keyword Research:

You’ll want to do keyword research to determine what search terms your target audience is using so that you can strategically use them on your web pages in the headers, sub-headers, and body text. You should aim to include a primary keyword and relevant secondary keywords to maximize your visibility.

Content Optimization:

The higher quality content you write that actually solves people's problems (using keywords your audience uses in their searches), the more authoritative Google will see you. The more authoritative Google sees you on a topic, the better you will rank for those Google searches. This is why content creation, unique, AI-free and human written, has become increasing important.

Title tags:

Crafting effective title tags is a delicate balance: they need to satisfy search engine algorithms while appealing to human users. Write title tags that genuinely sum up your page's content, and you'll score points with both search engines and human visitors alike.

Meta Descriptions:

The more clickable your page title and description the higher your click-through-rate. The higher your click-through rate, the more relevant your website must be, which will send Google positive ranking signals.

Alt Text:

Want to cater to all users? Slap some detailed alt text onto your website images and watch as search engines and visually impaired visitors reap the benefits.

Structured Data and Schema Markup:

Implementing relevant structured data and schema markup helps search engines understand the context and structure of your data, allowing them to display rich snippets in search results and enhance your visibility.

Off-Page SEO

This SEO area focuses on all the actions taken external to a website to impact its search rankings. Think of backlinks as expert endorsements - when authoritative sources link to your site, they're essentially giving you a digital thumbs-up, telling search engines your content is trustworthy and worth promoting. As an award-winning and reputable SEO company , we can help you with your off-Page SEO and link building needs.

Off-page optimization signals to search engines that your website is credible and trustworthy.

Backlinks:

Any time another site links back to your website using a hyperlink that is a backlink. However, all backlinks are not created equal. A high-quality backlink is when a very high-authority, well-respected, editorial website links back to your site organically. Best practices for backlinks can be very different based on the overall goals and objectives of the campaign you are building links for. Look at the whole picture when building backlinks by considering the domain's influence, how relevant the content is, and the actual words used to link back.

Guest Blogging:

One of the best ways to earn a backlink to your site is through guest blogging. Look for guest blog posting opportunities on high-authority, niche websites. Develop content that honestly resonates with the host site's visitors, then cleverly weave in links to your own website where it makes sense.

Link Building:

Conversation magic happens when we trade small talk for real conversation. Build strong online relationships by doing things the right way – no corner-cutting, no black hat tricks. Think of building connections with influencers and relevant websites as a solid business investment - it yields high-quality backlinks that boost your website's authority and inject a fresh stream of visitors.

Other Types of SEO Best Practices to Employ

In addition to technical SEO, On-Page SEO, and Off-Page SEO, there are other best practices to employ if you want to rank higher, organically, in the search engines:

Local SEO

If you want to attract customers in a specific geographic area to either a brick-and-mortar store you own or perhaps a service you offer in a certain city or region, Local SEO is going to be crucial for your success. Local SEO will help increase the visibility of your business when someone searches “near me” in Google for products or services you might offer.

Some common local SEO best practices might include optimizing your business’s Google Business Profile. This includes things such as using local keywords throughout the copy on your Google Business Page and making sure that you choose the right business categories. Be sure to keep your address up to date, respond to reviews, and get more positive reviews from happy customers.

Being found online is a cutthroat game, and ecommerce SEO is the secret to outsmarting your competitors and driving sales.

Getting an online store up to speed means putting e-commerce essentials first. Want to get your online store in front of buyers actively searching for what you sell? That's where e-commerce SEO comes in - a powerful tool to raise your visibility and reel in more customers. So what's the secret to ranking high on search engines? It’s simple: making sure your website appears on the first page of results for search queries related to your products - that's the Holy Grail of online visibility. Painting a clear picture for online shoppers, ecommerce SEO fine-tunes product pages and site architecture to create an intuitive buying experience.

For example, let's pretend you sell shoes online. Following SEO best practices will allow you to organically begin ranking for products that people are already searching for in your industry. Not only that, but high-quality SEO will also ensure that the people searching are in the market to make a purchase.

Enterprise SEO

Enterprise SEO typically involves implementing large-scale strategies and optimization techniques customized for very large corporations or organizations with hundreds, if not thousands, of pages on their website. To truly revamp a large and complex website, you need to think big picture - every single element counts.

International SEO

International SEO involves optimizing a website and it’s content to rank in multiple languages and target specific geographic regions. Boost your global online presence by skillfully calibrating your website to compatible language versions of search engines. A key part of this is strategically assigning hreflang tags and refining your content to reflect local sensibilities and cultural nuances.

For any multinational business or organization looking to reach an international audience, global SEO is the only way to effectively execute that. Taking your business global means speaking your customers' language - and with a well-crafted international SEO strategy, you can tap into new markets and showcase your brand on the world stage.

Newsworthy SEO

With newsworthy SEO, the focus is placed on content designed to attract attention for a shorter duration of time when news or industry updates are happening live. Newsworthy SEO involves creating and optimizing content around trending topics, breaking news, and time-sensitive events.

UpCity Review 04/09/2023

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FAQs about SEO best practices

Cracking the code of search engine optimization boils down to just three essential steps.

Think of the three steps of SEO this way: First, ensure your website is crawlable. Next, make your site relevant to search terms (target keywords) your perfect customer uses when searching online. What's the secret to converting browsers into buyers? Engage them deeply, and they'll be hooked – guaranteed to return for more.

Time to bring it all home – in this last leg, we're diving into the biggest ah-ha moments that'll stick with you long after you finish reading.

Lay the groundwork for SEO success by mastering these fundamental concepts - it's the first step towards maximizing your business's online potential.

SEO best practices play an absolutely essential role when it comes to ensuring people online are able to discover, visit, and convert into buyers on your website. When businesses absorb and act on these expert-backed guidelines, they can reliably boost their web visibility, channel in qualified leads, and pinpoint-accurate marketing outcomes.

Take Your Business to the Next Level with Ace SEO Consulting

The Ultimate Guide to SEO For Dentists in 2024

Wed, 09 Oct 2024 18:10:00 GMT

Finding new patients doesn’t happen by magic, although we sometimes wish it did. In our modern digital age, more people turn to Google when they’re experiencing a toothache or need to find a new dentist for their family. This means if you want to stay competitive, your dental practice needs a solid search engine optimization strategy for dentists. That's where SEO for dentists comes in - a digital marketing essential.

Why Is SEO Important for Dentists?

These days, a patient in need of a root canal is far more likely to grab their smartphone than the Yellow Pages. In fact, a recent study showed that about 60% of people search online for medical help - that includes dentists and dental practices - before booking an appointment for dental services.

There are many local, regional and national directories out there, where you can get your dental clinic listed. However, Google My Business (GMB), Facebook, LinkedIn, etc. are most trusted by the patients to provide real reviews and honest feedback. This feedback is for service providers, restaurants, and even medical professionals. You've probably heard it before, but it’s worth repeating: if you aren’t showing up on page one of Google, your potential patients are finding another dentist.

The reality is that 75% of people won't even click on that second page. So, how can you ensure potential patients find your practice when it matters most? That’s where a well-executed SEO marketing strategy can be the difference between a booked schedule and an empty waiting room. But, the online world can be tricky to navigate and requires us to stay on our toes to keep up with dental SEO services.

It's a bit like that game of Wack-a-Mole - just when we think we've addressed one thing, another pops up and demands our attention. This is especially true with the complexities of Google search results.

Client Testimonial

"Ace came highly recommended and he did not disappoint. Before our first meeting he had done his homework and came well prepared. He explained everything from web design to marketing in a way that anyone can understand. He was prompt at answering all our queries and is just a great guy to work with. I would definitely recommend this service."
--- Dr. S. Bhangra.

What makes SEO for Dentists so Tricky in 2024?

That question has a two-part answer: competition and ever-changing algorithms. First up, we've got other local dentists all vying for that coveted first-page ranking on Google. But wait, it gets trickier because they aren’t the only ones competing for your potential patients. Websites like WebMD, Health grades, and even insurance company directories take up valuable space on search engine result pages (SERPs).

This happens when a user is looking for information related to dentists on search engines, such as Google. You also have to worry about prospective patients not knowing the right dental service to search for, making relevant keywords vital to your dental SEO strategy. That's why you need to take advantage of every opportunity available on local search for dentists’ results to stand out.

Some Examples for SEO for Calgary Dentists

You know you're great at what you do, but convincing Google and potential patients that you're the best option takes time, patience, and a multi-pronged approach. After doing in-depth research, on-page SEO for your target keyword, creating good content with a relevant blog post, getting off-page links, and properly completing the technical SEO will allow you to rank higher for things like "Calgary dentist," "teeth whitening," and "dental implants."

Speaking of Google, you probably already know it’s not enough just to rank high - you have to stay there and continue to dominate ranking organically and on the local pack. Staying there requires constantly updating content and your website, tweaking title tags, and cross-linking content. Google changes its algorithm often, and while no one seems to know exactly how often (or even how many updates there really are in a given year.), they have publicly said they use over 200 ranking factors when deciding which site will claim that No. 1 spot.

And a recent study on click-through rates shows that being at the top of the page gets a huge percentage of the traffic. The latest data indicates that when properly implemented, SEO works, and the No.1 organic search listing receives about 27.6% of clicks , with each lower position on the page showing a huge drop. Let's explore how to overcome these obstacles so your dental practice becomes the go-to for potential patients in your local area.

The Power of Understanding What Google Wants

Think of it this way; the key to a successful relationship is truly getting to know your partner's needs, dreams, and preferences. The same goes for attracting more potential patients with SEO in 2024 - because Google should be considered a trusted partner.

We don’t really have a choice - that is unless you plan on ditching the internet altogether, and let's be honest, that's probably not going to happen. It's also advisable to invest in local SEO for Dentists or consult with a marketing expert who understands dental SEO. After all, someone searching "dentist near me" is more likely to book an appointment if your dental office is the first result.

So, How Do We Build a Strong Partnership with Google for Better SEO?

It all boils down to a single concept called E-E-A-T - experience, expertise, authoritativeness, and trustworthiness. These factors are key to SEO ranking factors for dental websites. And when these things are done well you create content that Google (and patients.) deem “ helpful “. This is because user experience matters!

Let's explore how to showcase these critical components for dental SEO throughout your website content to appeal to those picky Google algorithms and win more patients:

Experience: Do you have any stories about that time a patient felt absolutely no pain during their root canal? Or maybe someone was so terrified they almost backed out of the parking lot? These types of anecdotes will immediately set you apart and let potential patients see that you understand and relate to real-life scenarios.
Expertise: What are you best known for in your field? Do you only serve a specific type of patient? Or maybe you've spent years honing your skills around one very niche service or product? Have you conducted a study, taught a course, been featured in a magazine, been interviewed by the local newspaper, or spoken at a conference about dental search engine optimization?
Authoritativeness: In the SEO world, authority often boils down to trust and whether or not Google deems your content and site worthy of a top spot in their results. Having a dental website for your business is a start. But if you really want to rank dental, you'll have to prove your site is trustworthy. Trust in SEO is primarily built on backlinks, also called "inbound links".
Trustworthiness: You can make someone's teeth brighter or fix a cracked molar, but that's not enough to win Google's trust (which ultimately determines how high your practice will show up on page one.) The internet, as we know, can be a bit of a Wild West at times with false claims, dishonest advertising, and untruthful reviews running rampant across many different sites. For better or for worse, Google seems to trust itself above all else, which means if you've claimed and completely filled out your Google Business Profile and actively manage and post from it you will start to build up a reputation as a trustworthy source. You should also ensure Google has your correct phone number. It also helps if your Google Business Profile and Google Maps listing are optimized. But that takes consistency, dedication, and effort on the back end - things that are easy to overlook or ignore in our busy days as medical professionals. It’s much easier just to outsource these less appealing business tasks to a dental SEO agency.

Client Testimonial

"Ace SEO Consulting has given us excellent service on the new website design, and we are delighted with the new website for our medical clinics in Calgary. Thank you."
--- Dr. M. Basit.

SEO Strategies Specifically For Dentists

Knowing the right approach and actually taking action on those ideas are very different concepts. A good Dentist SEO strategy takes consistent work. This is true whether you are a cosmetic dentist or a general dentist. Dental SEO efforts take time to produce long term results. Here’s where you should put your efforts to improve those ever-important search rankings for dental search engine optimization:

Optimize your Google Business Profile. Include every service offered. Did you win an award? Shout it from the metaphorical rooftops (of the internet.) Add lots of photos - high quality ones, though, because if you’re posting blurry, unprofessional pics taken on a 10-year-old smartphone you could negatively impact your results. Your images need to showcase your personality, expertise, and make a great impression.
Write long-form, in-depth content around very specific services using location based keywords like "What are the Benefits of a Dental Implant Over a Bridge" for each core service offering. This might seem time-consuming at first but the alternative (a website with just 100 or so words on each page) won't perform as well, and as a dentist, your time is worth more than gold.
Build citations (high-quality ones that actually send traffic to your site). Remember Google’s looking at where a site is linking from. So that random directory you've never heard of that wants $50 a month to link to you might not be the best option. Your SEO campaign should focus on high-quality backlinks.
Encourage happy customers to leave reviews about their experiences on your website and social media.
Fix all broken links (Google HATES broken links because it impacts the user’s experience). If you have links that point to pages that are not found ( 404 messages ), it reflects poorly on your site’s credibility and trustworthiness.
Invest in SEO software like SEM Rush to help manage these complex tasks. Using their in-depth dashboards and analytical reports will provide you with a good overview of current and potential errors, making it much simpler to create actionable steps, especially in regards to SEO. Plus SEM Rush can help to find even more potential dental keywords for your website, driving more potential traffic to your online doorstep. Make sure you learn how to properly utilize tools like the Google Search Console, too. There is a lot of overlap between these SEO services, but ultimately the goal of these tools is the same: provide your dental website with relevant answers to search queries.

However, if you are working with a reputable SEO agency, such as Ace SEO Consulting, then everything will be done for you. All you have to do is sit back, relax, sip a cup of your favorite coffee and read the monthly progress reports.

Client Testimonial

"Thank you, Ace SEO!! Words can’t describe how happy we are. Top-Notch Digital Marketing Experts! The Ace SEO Consulting team exceeded our expectations from day one, from their willingness to meet on a weekend to having us set up in a week, their team was professional, responsive, and knowledgeable. They revamped our website, provided reliable hosting, and optimized our local SEO. The increase in local traffic and leads has been impressive. We couldn't be happier and would highly refer and recommend them."
--- Moiz M.

Tracking Dental SEO Results and Setting Realistic Goals

As you now know, ranking on the first page doesn’t happen by accident. And you can have the most gorgeous dental practice website but if no one’s visiting it then those marketing dollars are as useful as a mouthful of chewing gum when you’re craving a steak dinner. So how do you know if all your effort to leverage SEO is paying off?

Make sure you are properly set up with Google Analytics 4, the Google Search Console , and verify you have access to the backend of your Google Business Profile. A Google Business Profile is essential for local SEO for any local business. It's not enough just to have a verified page - if you haven't set up Google Analytics 4 correctly on your website it's like measuring the square footage of your living room with a ruler and a prayer - inaccurate, and with potentially embarrassing outcomes.

These dentist SEO reports will provide insights such as:

Report

Data Provided

Acquisition > Channels

Indicates the channel sending you the most website traffic

Acquisition > Search Console Queries

Lists keywords used to find your site on Google. Look at total clicks vs impressions. If a certain keyword is getting a lot of impressions but very few clicks, your title or meta description might not be compelling enough. Update that and check in a few weeks to see if you're seeing improvements.

Behavior > Site Content > All Pages

This will help you see how visitors behave on specific pages once they’ve landed there. Low time on page is often related to slow page speed, unattractive design, or non-engaging content. High bounce rate with low average session duration indicates a user clicked to the page then immediately hit the "back button" because your site didn’t fulfill their need.

FAQs about SEO for Dentists

Conclusion

Attracting new clients requires consistently showing up, delivering valuable, helpful information, and creating an amazing patient experience. In the competitive world of SEO, these simple but often overlooked factors will set your dental practice apart as we head deeper into 2024 and beyond.

If you are looking for a reputable Dentist SEO Agency to provide you with dental SEO marketing, then contact Ace SEO Consulting at (403) 800-0325 today!

Finding The Perfect Calgary SEO Expert For Your Business

Fri, 28 Jun 2024 19:38:17 GMT

The digital world moves fast. Trends change daily. You have only a tiny sliver of time to catch a customer’s attention, keep them engaged, and then (hopefully) get them to invest in your services. I’ve been involved with search engine optimization (aka SEO) marketing and local SEO for Calgary businesses for more than a decade. Trust me, choosing the right Calgary SEO expert or a reputable SEO company can make all the difference.

So many businesses make the mistake of thinking their Calgary web design alone is enough. They invest thousands into fancy logos, brand names, and layouts. Sure, presentation is important for building an initial customer base but did you know that most consumers these days trust search results above all else?

A professional SEO agency or your local SEO expert consultant knows that search engine optimization comes down to understanding what makes a site relevant in Google's eyes. It's way more than meets the eye.

Factors That Affect Search Engine Results

Google looks at several ranking factors to help categorize and prioritize websites for searches. Many SEO optimization processes like keywords, backlinks , and site structure all contribute to the visibility of a webpage. So, let's say you're a local business here in Calgary or a local service provider in Calgary, Alberta Canada. What kind of keywords should a Calgary SEO expert be focused on to optimize your content?

Calgary SEO Testimonial

"Ace SEO Consulting stands out among our many choices for Calgary SEO Companies. They were prompt and responsive to our requests. Ace and his SEO and web design experts were always on top. They recommended improvements to be made on the website, and we saw their recommendations and improvements bring us more leads. They are exceptional in everything they do, and I highly recommend them."
--- Adam Gapinski (Vectra Heavy Haulers)

Choosing Strategic Keywords For Your Calgary SEO Campaign

An experienced and effective Calgary SEO expert knows Calgary’s market well. Your keyword selection needs to target both what Calgary customers want AND be tailored to your niche services. This may seem like common sense. However, it's easy to get lost in trying to be too general.

The goal of SEO content is to increase website traffic by targeting the ideal set of search terms (aka keywords), thereby generating quality leads through organic clicks and informing and educating the prospective customer as to why you are the best choice for their needs.

Here are some essential questions you need to consider:

Does my business only cater to local Calgary customers? Or am I trying to rank highly for regional or national or even global customers?
Are customers likely searching for general information on a product or service I provide, or are they looking for a specific product or service?
Are there opportunities to rank higher on Google search with keywords that have low competition? How relevant is that to my niche or my area of expertise?
What is the estimated CPC? Meaning, are other businesses in my area willing to pay Google to get more traffic through Google Ads?

Knowing your audience, anticipating and researching the keywords they use most, and adapting your website to use them correctly is what a true Calgary SEO specialist does when providing ROI based SEO services. There is no single digital marketing strategy that works for every Calgary SEO business or Calgary SEO client.

Finding and hiring the right talent requires careful analysis of a Calgary business owner’s needs, online objectives and business goals.

Website Design and Calgary SEO Testimonial

"We had a fantastic experience working with Ace and the entire Ace SEO Consulting team. They were extremely thorough and attentive to our website design needs and provided us with the best SEO and web design solutions. We thank Ace SEO Consulting for its exceptional web design, on-page SEO, and digital marketing services in Calgary. Highly recommended!"
--- Priyanka Grewal (MHSA University of Calgary)

In my past 20+ years as a professional SEO providing effective SEO and internet marketing services, I have spoken to so many business owners who think ranking their website and increasing online visibility can happen overnight. I usually end up correcting them and informing them that any credible SEO agency will differ. After conducting a thorough SEO audit (of their website) and proper competitor analysis, preparing a step-by-step SEO strategy blueprint for making their website visible and ranking higher in the Calgary market cannot happen instantly. Doing quality SEO work with sustainable SEO strategies, which are long-term approaches that focus on improving the website's organic visibility and traffic, crafted to increase business owners' revenue and bottom line, does and will take time.

Overview of a Successful SEO Process

Like many Calgary SEO companies, our SEO Consulting agency also has a proven SEO process. Our standard step-by-step SEO work aka our SEO blueprint includes, technical SEO, on-page SEO, and off-page SEO.

What Technical SEO is All About?

Technical SEO involves passing the critical criteria laid out by search engines, such as Google. From having proper security or HTTPS seal on your website, to hosting on good servers so that your website loads faster on all devices. Ensuring that your website is accessible to all visitors, including impaired and challenged people, and that they find your site easy to navigate.

Technical SEO strategy also includes informing Google, through Google search console or through various codes, XML sitemap, etc. that when there are multiple or duplicate content URLs then Google should pick the provided URL - a preferred URL, aka canonical URL. As a technical SEO expert, I feel that all these along with Google's structured data and schema markup covers technical SEO optimization properly.

What is On Page SEO Services?

On-page SEO involves optimizing and improving the website content and the overall layout and flow of the page for the benefit of the reader. As an award winning internet marketing company, we feel this is the 2nd most important thing to do to inform Google and help search engines to learn what your website is all about, what products you sell or what services you provide.

On-page optimization involves creating user-friendly and Google-friendly content, by sprinkling the target keywords, proper usage of various HTML tags, Meta Data, optimized images, and internally linking important pieces of content of your website in order to create a relationship between various pages. Just by improving these on-page factors, we have witnessed search rankings, and organic traffic of many of clients improve significantly, especially on local search results and maps.

Learn What is Off-page SEO

Off page SEO involves putting information about your website on external sources in order to get a backlink either for the keyword being targeted or the domain or brand name. These external sources could be various social media channels, a guest post, a press release (PR), a video, an informational guide or an article, infographics, and other such off page SEO strategies.

Many digital marketing experts will agree that Off-page optimization has to do with the most difficult and tedious tasks of all marketing strategies. As a marketing agency providing local SEO services, we have found that higher rankings of target keywords through quality link building takes time, especially when there is a lot of local competition. However, through quality link building, your online presence will slowly begin to show results on organic search, eventually, you will gain more market share from your competitors. Business customers have experienced more leads and increase in their bottom line, as soon as their visibility online has improved by even a couple of keywords ranking on the first page of Google.

You can spend all the time in the world coming up with interesting topics that use targeted keywords perfectly but what good will that do you if no one knows how to find your webpage in the first place? It is essential to find an expert SEO company that understands off-page SEO factors, also known as building backlinks.

Think of SEO backlinks as online referrals from well-respected authorities within your niche. For example, a major news publication might have an article on gardening in Calgary and include a link to your site where customers can purchase locally grown flower bulbs. Each one of these high-authority mentions contributes to telling Google that your webpage is both trustworthy and has a lot of interesting content, thereby getting the benefit of improvements in organic traffic through higher rankings.

Digital Marketing and SEO Workshop Testimonial

"The recent SEO workshop hosted by Ace Rashid of Ace SEO Consulting was a game changer. Not only did it unlock the mysteries of online marketing, but it also ignited a newfound passion within us. Ace's mastery of the subject was evident in every session, his rich insights were like a lighthouse in the often foggy world of digital marketing. He didn't just impart knowledge, he lit a spark that has us all striving for more. For anyone looking to truly understand and harness the power of SEO, this is an opportunity you cannot afford to miss."
--- Nimira Haji (Local SEO & Digital Marketing Workshop Attendee)

The Difference Between Black Hat and White Hat SEO

Not all SEO backlinks or SEO keyword strategies are created equal. Many inexperienced or money-grabbing SEO “experts” promise quick turnarounds. In reality, they use Black Hat SEO tactics such as duplicate content, keyword stuffing, and temporary backlinks, spamming blogs with comments, cloaking or hiding content. They exploit shortcuts in the system to boost a client’s visibility temporarily. Beware of these Black Hat strategies as they will do more harm than good. Sooner or later, these sites and shady practices are discovered by Google, punished, and then your business website will disappear from rankings completely. Don’t let yourself fall prey to false advertising or overblown promises.

The right SEO expert focuses on long-term growth through sustainable “White Hat” strategies like in-depth keyword research followed by high quality unique content creation, proper image labeling and tagging, website optimization, and relevant backlinks through guest posts, content marketing and reputable directory submissions. They also have a firm understanding of SEO service reporting using reputable platforms.

Essential Tools Every Calgary SEO Expert Needs

Gone are the days when an SEO professional only needed a dictionary, a thesaurus, and a working phone to be successful. Just as Google's algorithms are becoming more and more refined with each update, so too are the resources needed to adapt to those changes. Calgary businesses not only need an expert team of online marketing specialists on their side, but also the programs, web-based software and SEO knowledge needed to track those subtle shifts in keyword demand and consumer interest.

An SEO company’s fees will fluctuate depending on their level of access. I know I would much rather invest in someone who understands the programs that work.

SEO's unique strengths are in delivering sustainable results to their clients by giving their business a boost on local search so that their potential customers find them instead of their competition.

Free SEO Tools

Google Search Console

A free tool offered by Google to webmasters and business owners to help them improve their website performance on Google Search by learning what keywords or queries are driving more traffic and also fixing bugs, and issues with the websites.

Google Analytics

Another free tool offered by Google to webmasters and business owners to get a detailed overview and understanding of how customers engage with their business through various kinds of reports directly from the analytics dashboard.

Google My Business

This free tool for Google gives all local area businesses, small and large, ability to stand out on Google Maps and Search results by allowing businesses to include photos, posts, events, specials, and hours of operation, reviews from happy customers, and much more.

Popular SEO Tracking Tools

Ahrefs.com

Comprehensive website auditing, competitive analysis, and keyword research. Provides in-depth insights into backlink profiles.

Pricing Structure

Offers different subscription tiers, usually billed monthly or annually

Semrush.com

A wide range of features including competitor research, keyword tracking, site auditing, backlink analysis and SEO reports

Pricing Structure

Provides limited free access with expanded features available through paid subscriptions

Screaming Frog SEO Spider

A desktop program used to crawl and audit websites to uncover SEO errors. Great for technical audits.

Pricing Structure

Available through a yearly license for individual users. Large businesses or agencies may need to pay for multiple licenses.

In addition to knowing how to analyze reports and identify errors or weaknesses in your site content, your chosen Calgary SEO expert should be up-to-date on SEO guidelines and Google’s algorithm updates. As they say in show business… “The show must go on.”

How To Tell If Your SEO Campaign Is Working

You found what you believed to be the best Calgary SEO expert for your unique business. Congratulations. You feel confident they understand your business’s goals. Now you need to sit back, relax and patiently wait for results. Am I right?

Although building an effective Calgary SEO service strategy does indeed require some upfront patience to gather information and adapt existing website content (or create entirely new content.), a surefire way to tell if it’s actually working is through ongoing performance monitoring. At Ace SEO Consulting, and many other reputable Calgary SEO companies, clients receive monthly progress reports (MPRs) about their performance along with an executive summary of what strategies were used, what worked and what is being planned in the upcoming weeks.

Ask yourself these simple questions.

Is my dedicated account manager sending periodic (weekly or at least monthly) updates?
Does my team receive easy-to-read SEO reports that break down website traffic, identify new customers and compare those stats to previous months?
Is the Calgary SEO expert proactive and offer creative, engaging content ideas and traffic improvement suggestions or simply going through the motions?

Open, honest and most of all frequent communication will be the key to running a successful Calgary SEO campaign.

Calgary SEO Consulting Testimonial

"During a recent design and SEO consultation, Ace demonstrated a deep understanding of the latest web design trends and best practices. In addition, he offered invaluable insights and creative suggestions to enhance my website's visual appeal and functionality. His keen eye for detail and tailored approach to my unique needs truly set him apart from other Online Marketing and SEO consultants. I wholeheartedly recommend Ace SEO Consulting in Calgary to anyone seeking top-notch website audit, design, and SEO consultation services. Ace's expertise and dedication to client success have made a tangible difference in my online presence."
--- Kartikeya (Calgary Area Business Owner)

FAQs About Calgary SEO Expert

Conclusion

Finding and choosing the right Calgary SEO expert takes a keen eye and patience, but the effort will be more than worth it if you find someone with an understanding of how search engine results pages on Google or Google's SERP work. This, with having both online and offline experience and prioritizing website content to rank higher, will give you an edge over your competitors.

Are you a small business owner or service provider in the Calgary area struggling to generate traffic to your website?

Do you want to improve your online presence and attract more customers?

Then look no further!

Ace SEO Consulting is the best award-winning agency in Calgary and Southern Alberta and is ranked among the top 100 agencies in Canada.

Let us help you grow your business.

Celebrating Our UpCity 2024 Excellence Award Win

Sun, 30 Apr 2023 19:33:55 GMT

We're absolutely thrilled to announce that we've been honored with the prestigious UpCity 2024 Excellence Award! Since our inception, our team at Ace SEO Consulting has been dedicated to pushing boundaries, delivering exceptional results, and prioritizing the success of our clients. This award is a testament to our unwavering commitment to excellence and relentless pursuit of innovative digital marketing strategies.

Winning the UpCity 2024 Excellence Award is a tremendous achievement for us, and it reaffirms our position as a trailblazer in the dynamic world of digital marketing. This recognition speaks volumes about our team members' hard work, dedication, and expertise,as they consistently go above and beyond to exceed client expectations.

At Ace SEO Consulting, we specialize in helping businesses enhance their online visibility, attract more organic traffic, and achieve measurable results with our Calgary SEO services. Whether through strategic SEO tactics, captivating web design , or engaging social media marketing campaigns, we're passionate about driving tangible business outcomes for our clients.

Our focus on delivering top-notch services extends to every aspect of our work. From conducting in-depth keyword research and implementing on-page optimization strategies to crafting visually stunning websites and creating compelling social media content, we're committed to excellence in everything we do.

In addition to celebrating this remarkable achievement, we're excited to share the news of our success with our clients, partners, and industry peers. Winning the UpCity 2024 Excellence Award is not just a milestone for us; it's a testament to the trust and confidence that our clients place in us to help them achieve their goals.

As we continue our journey, we remain steadfast in our commitment to innovation, growth, and delivering exceptional client results. With the UpCity 2024 Excellence Award under our belt, we're more motivated than ever to push the boundaries of what's possible in digital marketing and lead the way toward a brighter future for our clients and our industry.

Thank you to UpCity for this incredible honor, and thank you to our clients for trusting us with their digital marketing needs. We look forward to continuing to exceed your expectations and help you achieve even greater success in the future.

We Share Our Success: Ace SEO Consulting's Press Release

We have also published a press release to spread the word about our recent achievement of winning the UpCity 2024 Excellence Award. This press release is an official announcement to inform our customers, partners, and industry peers about our dedication to delivering top-notch digital marketing services and our commitment to client success.

5 Local SEO Strategies That Actually Work in 2023

Wed, 19 Apr 2023 15:50:52 GMT

The 5 Local SEO Strategies That Have Been Proven To Actually Work in 2023 is a set of well researched SEO strategies from reputable SEO Companies tactics that local businesses can use to improve their online presence and visibility in search results. These SEO strategies include optimizing Google My Business listing, creating high-quality content, building backlinks from authoritative websites, getting listed in local directories, and using social media to engage with customers. By implementing these tactics, local businesses can improve their website and web pages search engine rankings, attract more website visitors, and ultimately drive more traffic and sales to their business.

1 - Optimize Your Google My Business (GMB) Listing

Optimizing Your GMB Listing Can Transform Your Business's Online Performance!

Many Calgary SEO companies would agree that Google My Business (GMB) is a powerful tool for local businesses, as it allows them to appear in Google Maps and the local pack of search results simply by creating or claiming their profile and verifying it. Once verified, to enhance and optimize your GMB listing, ensure that your business name, address, and phone number (NAP) are accurate and consistent with your website and other online listings. Add photos, videos, and reviews to your GMB profile to enhance your online presence, and post at least weekly on GMB to stand out from the crowd.

2 - Create Quality Content:

Harness the Benefits of Local SEO and Quality Content for a Competitive Edge

Creating quality content can help improve your website's SEO and attract more visitors to your site. Focus on creating content that is relevant to your target audience, and that provides value to them. Use local keywords and phrases to help your content rank for local searches. By creating quality content, you can reap the benefits of improved search engine rankings, higher conversion rates, better customer retention, and a stronger connection to your community.

3 - Build High-Quality Backlinks:

Boost Your Online Visibility and Stay Ahead of Competitors with Strategic Link Building

Backlinks are an important ranking factor for search engines. Focus on building high-quality, relevant backlinks to your website from other authoritative websites. Consider partnering with other local businesses or organizations to exchange backlinks or guest post on each other's websites. A well-executed backlink strategy can significantly impact your local business's success. By employing Local SEO techniques and working with a reliable Calgary SEO company , you can create high-quality backlinks that bolster your online presence and help you outshine the competition.

4 - Get Listed in Local Directories:

Experience Enhanced Visibility, Brand Awareness, and Trust by Embracing Local Directories

Listing your business in local directories can help improve your visibility in search results. Make sure your NAP is consistent across all directories, and choose directories that are relevant to your business or industry. Calgary SEO agencies use many effective SEO strategies and one of them is getting your business listed in local directories. By leveraging Local Citation Services, a reputable Local SEO Company can significantly boost your online presence, helping you tap into the numerous benefits of local directories and stand out among your competitors.

The consensus among SEO experts and SEO consultants is that local directories play a crucial role in the online presence and success of local and regional businesses. For national and international businesses, the importance of local directories may vary depending on the business model and target audience.

5 - Use Social Media to Engage with Local Customers:

Leverage Social Media for Real-time Updates, Promotions, and Improved Customer Service

Social media is a powerful tool for local businesses to engage with their customers and build relationships. Choose social media platforms that your target audience is active on, and post regularly to keep them engaged. Respond promptly to customer inquiries and reviews, and consider using social media advertising to reach a wider audience. By partnering with a local social media marketing agency , businesses can develop a tailored social media marketing strategy that not only enhances their online presence but also drives customer engagement, ultimately leading to improved brand awareness and increased sales.

These are some of the most effective local SEO strategies you can use in 2023 to increase and improve your online visibility, get more leads and customers, and grow your business this year. Keep in mind that SEO is an ongoing process, so it's important to continually evaluate and adjust your strategies to ensure the best results.

Unlock Your Website's Full Potential with a Comprehensive SEO Audit

Discover Hidden Opportunities for Growth and Success with Ace SEO Consulting's Free Website Audit Today!

In the dynamic world of online business, conducting a comprehensive website audit is crucial for uncovering and addressing any issues that could impact your site's performance, usability, and overall user experience. At Ace SEO Consulting, we specialize in providing a meticulous, free website audit that helps you identify areas for improvement, ensuring your site stays up-to-date and aligned with your target audience's needs. Our team of seasoned SEO experts are dedicated to delivering actionable insights that can significantly elevate your online presence and drive measurable results. Don't let your website's untapped potential go to waste - seize this opportunity to enhance your digital footprint, increase customer satisfaction, and boost your brand's growth.

Reach out to Ace now to claim your free website audit and embark on the path to a more effective and impactful online presence!

In conclusion, local SEO is an essential part of any local business's marketing strategy. The five local SEO strategies outlined in this guide can help local businesses to improve their online visibility, attract more website visitors, and ultimately drive more sales. By optimizing their Google My Business listing, creating high-quality content, building backlinks, getting listed in local directories, and engaging with customers on social media, businesses can establish a strong online presence and stay ahead of the competition in 2023. However, it's important to remember that SEO is an ongoing process, and it's essential to continually monitor and adjust strategies to ensure the best results. By staying up to date with the latest trends and techniques in local SEO, businesses can maximize their online potential and achieve long-term success.

ACE SEO Consulting: Winner of the 2022 Consumer Choice Award in Southern Alberta

Fri, 02 Sep 2022 19:07:31 GMT

In the fast-paced world of digital marketing, achieving visibility and relevance on search engines is paramount for businesses. This is where ACE SEO Consulting shines. With our innovative strategies and dedication to excellence, we've emerged as a trusted partner for companies seeking to enhance their online presence.

Setting the Standard for Digital Marketing Excellence

Discover how ACE SEO Consulting has become a leading force in digital marketing , earning the prestigious 2022 Consumer Choice Award in Southern Alberta for our exceptional achievements and unwavering commitment to client success.

1. The Importance of SEO

A strong online presence is crucial for success in today's competitive landscape. With countless websites competing for attention, businesses must ensure their desired audience easily finds them. This is where SEO becomes invaluable. By optimizing their websites for search engines, companies can enhance their visibility, attract visitors, and drive increased leads and sales.

2. Why Choose ACE SEO Consulting?

Our unwavering commitment to delivering results differentiates us from other digital marketing agencies . With a team of experienced professionals and a proven track record of success, we've earned clients' trust across various industries. Whether it's increasing website traffic, improving conversion rates, or boosting online sales, we have the expertise to help businesses achieve their goals.

3. Consumer Choice Award

In recognition of our outstanding achievements, ACE SEO Consulting was awarded the prestigious Consumer Choice Award in 2022. This accolade is a testament to our dedication to excellence and customer satisfaction. By consistently delivering exceptional results, we've earned the admiration and respect of our peers and clients.

4. How ACE SEO Consulting Stands Out

Our innovative approach and customer-centric philosophy distinguish us from other digital marketing agencies. We take the time to understand each client's needs and tailor our strategies accordingly. Whether developing custom SEO campaigns or providing ongoing support and guidance, we go above and beyond to ensure client success.

5. Client Testimonials

The accurate measure of a company's success is in the satisfaction of its clients. ACE SEO Consulting has garnered positive reviews from clients who have directly experienced the benefits of our services. Whether small enterprises or multinational corporations, our clients consistently applaud our professionalism, expertise, and results-oriented methodology.

6. Expert Team

At the heart of our success is our team of dedicated professionals. Comprising seasoned SEO experts , content creators, web developers, and digital marketers, our team brings knowledge and experience to every project. With our combined expertise and collaborative spirit, we deliver tailored solutions that drive tangible results.

7. Local Impact

As a proud member of the Southern Alberta community, ACE SEO Consulting is committed to making a positive impact both locally and globally. Through our work with local businesses and organizations, we strive to foster growth, innovation, and prosperity in the region. By supporting community initiatives and giving back to those in need, we demonstrate our commitment to social responsibility and corporate citizenship.

8. Future Plans and Expansion

Looking ahead, ACE SEO Consulting has ambitious plans for growth and expansion. With a commitment to innovation and ongoing refinement, our goal is to elevate our services and capabilities to address our clients' ever-changing requirements. By broadening our scope and diversifying our solutions, we are poised to strengthen our standing as a frontrunner in digital marketing.

Conclusion

ACE SEO Consulting is a trusted partner for businesses looking to enhance their online presence and achieve digital marketing goals. With our innovative strategies, experienced team, and proven track record of success, we've earned a reputation as a leader in the industry. ACE SEO Consulting has the expertise to deliver results, whether it's increasing website traffic, improving search engine rankings, or driving online sales.

ACE SEO Consulting: Celebrating Excellence in 2022

Sat, 07 May 2022 19:03:47 GMT

At ACE SEO Consulting , we are thrilled to announce our recognition for excellence in the digital marketing industry in 2022. Our commitment to delivering excellent results has been acknowledged by reputable platforms, solidifying our position as a leader in the field.

Recognitions and Accolades in 2022

In 2022, ACE SEO Consulting proudly received the following prestigious recognitions and accolades in the digital marketing industry:

1. Clutch Recognition: Top Calgary SEO Company in Canada

We are honoured to have been named one of the Top Calgary SEO Companies in Canada by Clutch. This prestigious recognition underscores our expertise in enhancing online visibility and driving organic business traffic, showcasing our dedication to achieving tangible results for our clients.

2. UpCity Marketplace Accolade: Top Local SEO Agency

Additionally, we are proud to have received recognition as a Top Local SEO Agency on UpCity Marketplace. This accolade highlights our focus on serving local businesses and assisting them in succeeding in the competitive digital landscape, further reinforcing our commitment to client success.

3. Top Website Developer Recognition

Furthermore, we are delighted to be featured as a Top Website Developer on UpCity. This acknowledgment demonstrates our proficiency in providing comprehensive digital marketing solutions , including creating engaging websites that effectively convey our clients' brand messages and drive results.

4. The Benefits of Awards: A Testament to Excellence

The awards we have received serve as a testament to our ability to deliver impactful strategies for our clients. They recognize our achievements and validate the effectiveness of our approaches and their positive impact on our clients' businesses.

5. Impact on Reputation: Building Trust and Credibility

Receiving awards from esteemed platforms enhances our reputation and credibility in the industry. It showcases to potential clients that we are a trusted partner capable of achieving tangible outcomes and fostering business development.

6. Client Testimonials: Real Results, Real Satisfaction

Our success is mirrored in the testimonials of contented clients who have directly experienced the advantages of our services. Fahad, a pleased client, remarks, " Our experience with Ace and Ace SEO Consulting's whole team was terrific. They were detailed and attentive to our website design and provided the best local Calgary SEO solutions . With this new web design, we can do more fundraising, and our non-profit organization is reaching more people than ever."

7. Continued Commitment to Excellence

As we continue to grow and evolve, we remain dedicated to upholding the highest standards of quality and excellence. These awards recognize our past achievements and motivate us to strive for even greater success in the future.

Conclusion

The awards we received in 2022 speak volumes about our dedication, expertise, and steadfast commitment to client success. From being recognized as one of the Top Calgary SEO Companies in Canada by Clutch to earning accolades as a Top Local SEO Agency and Top Website Developer by UpCity, these achievements highlight our excellence in digital marketing. As we look towards the future, ACE SEO Consulting remains committed to leading the way in helping businesses achieve their online marketing goals.

Ace SEO Consulting Announced as a 2021 Best of Development and Marketing & Advertising Award Winner by UpCity!

Fri, 19 Nov 2021 19:03:37 GMT

The 2021 year marks the inaugural UpCity“ Best of” awards honoring the top providers around the world in specific service categories based on their “ Recommend ability Rating ”. The UpCity Recommend ability Rating was developed to determine a B2B service provider’s credibility and trustworthiness , giving UpCity the confidence to recommend them to those businesses seeking services.

Ace SEO Consulting Wins Two Awards!

As a digital marketing , web design and SEO company , we are thrilled to announce that Ace SEO Consulting has been recognized as a Best of Development and Marketing & Advertising award winner by UpCity!

UpCity is a resource that helps connect businesses to service providers they can trust. With more than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists and many more—nearly 2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs.

Jack Thornburg, VP of Product at UpCity, had this to say about Ace SEO Consulting:

“The clients of Ace SEO Consulting are happy to vouch for them and so are we. Instead of playing catch-up, this team is ahead of the game when it comes to helping small, local businesses tackle their challenges. Huge congrats to them!”

—Jack Thornburg, VP of Product, UpCity

This honor has been driven in large part by our 5-star review rating on UpCity. Here are some of our favorite pieces of feedback we’ve received from our incredible customers:

“We are an eCommerce site seeking out SEO and being very new to online marketing with limited knowledge and resources we stumbled upon Ace SEO Consulting. From one initial phone call with Ace, I was confident he is the person who can take us to the levels we need. Ace and his team tackle all sorts of areas such as web development, social media, and SEO. He’s your one-stop shop to do it all. He doesn’t take shortcuts and has a high level of professionalism. Ace and his team will go above and beyond for you by working around your schedule so it does not interfere with your working business hours. Ace is very transparent and will make suggestions to improve your website and give great advice on the necessary steps to constantly scale. Any inquires we’ve had he has always gotten back to us within 48 hours. Do not hesitate! The work Ace SEO consulting does is top-notch. Highly recommend this company for SEO.”

-John Murdock, Customer

“Ace SEO Consulting has been nothing but supportive in our journey to get visibility in the online world. We originally had another firm tackle our SEO but unfortunately, they were unable to deliver what they had promised. Before I choose Ace SEO Consulting, I had interviewed eight firms. Ace was the only one that stood out in all of Alberta. Ace takes the time to teach you and explain to you the cost-effective ways and strategies to do proper SEO for long-term growth. We have seen constant consistent growth each and every month. Lots of keywords are ranking Google, and we’ve definitely seen an influx of calls, emails, and sales as a result. Would not trust anyone else with our website other than Ace SEO Consulting.”

-Kerry Doan, Customer

We couldn’t be more proud to receive these awards , and for that, we thank UpCity, as well as our clients who helped make this all possible. That’s why we remain committed to providing the best SEO services in Calgary and look forward to our continued partnership.

ACE SEO Consulting: Winner of the 2021 Consumer Choice Award in Southern Alberta

Sun, 05 Sep 2021 11:58:09 GMT

Standing out is crucial in today's digital age, where the online landscape is crowded and ever-changing. ACE SEO Consulting has stood out and excelled, clinching the prestigious 2021 Consumer Choice Award in Southern Alberta. This recognition highlights ACE's dedication to excellence and its ability to deliver outstanding client results.

ACE SEO Consulting: Leading the Way in Digital Excellence

Discover why ACE SEO Consulting stood out and received the Consumer Choice Award 2021 in Southern Alberta.

1. Why ACE SEO Consulting Stands Out

At ACE SEO Consulting, we've earned our reputation as a trailblazer in search engine optimization through our unwavering dedication to client success. With a team of seasoned experts, we go above and beyond to ensure our clients' online visibility and growth. We consistently deliver outstanding outcomes by staying ahead of the curve and leveraging the latest SEO techniques.

2. The Importance of SEO in Today's Market

In today's digital age, where consumers rely on search engines for everything from product evaluations to discovering local businesses, the importance of SEO cannot be emphasized enough. It's not solely about securing a higher rank in search results; it's about establishing connections with your intended audience and fostering meaningful engagement. At ACE SEO Consulting , we understand this fundamental truth and work tirelessly to empower businesses with the tools they need to thrive in the digital landscape.

3. Holistic SEO Strategies for Maximum Impact

What sets ACE SEO Consulting apart is our holistic approach to SEO. It's not just about optimizing keywords or tweaking meta tags; it's about crafting comprehensive strategies, including every aspect of a client's online presence. From conducting thorough audits to identify areas for improvement to developing tailored solutions that align with each client's unique goals, we leave no stone unturned in our pursuit of excellence.

4. The Consumer Choice Award: A Testament to Excellence

Receiving the Consumer Choice Award is no small feat—it's a testament to a company's unwavering commitment to quality and customer satisfaction. Our win reflects our dedication to going above and beyond for our clients, ensuring they meet and exceed their digital marketing objectives. It's a testament to our pursuit of excellence and ability to deliver results that make a real difference.

5. Comparative Analysis

ACE SEO Consulting stands out from its competitors due to our personalized approach, proven track record, and commitment to client satisfaction. Our innovative strategies consistently outperform industry standards, making us the preferred choice for businesses looking for digital marketing solutions .

Conclusion

ACE SEO Consulting remains a beacon of excellence and innovation in a constantly evolving digital landscape. Our recent accolade as the 2021 Consumer Choice Award winner in Southern Alberta reaffirms our position as a leader in search engine optimization. By prioritizing client success and staying ahead of the curve, we continue to set the standard for excellence in the industry.

How Can Local SEO Help Small Businesses During a Pandemic?

Mon, 03 May 2021 09:00:36 GMT

Many small businesses are facing troubles due to the COVID-19 pandemic. Most people prefer to buy products and services online rather than visiting the physical brick-and-mortar stores these days.

Being online and competing well is very important for struggling businesses. Small businesses need to have a well-designed website and an optimized website along with an effective digital marketing plan to promote their products or services.

So, let me help shed some light on those interested in growing their business during this pandemic.

The Most Cost-Effective Way to Grow Your Local Business These Days is Through Local SEO

Digital marketing includes social media, search marketing, content marketing, emails, blogs, video marketing, podcasting, and SEO or search engine optimization. All of these are proven to attract prospective customers to your business.

Having more visitors to your website brings more sales, and online marketing plays an integral role. For businesses deriving most of their revenue from their local geographic area, putting an effective Local SEO strategy can target these customers who need your services. By landing on your Google My Business (GMB) Listing or your website from their search on Google, prospects can quickly learn more about your business. They may end up contacting you, leading them to become first-time customers and then eventually repeat buyers.

A fully customized and smart local SEO strategy will make a massive difference for your business.

SEO for small businesses:

SERPs, short for Search Engine Results Pages, is a term that specifies the results you get when you type in your query. Queries on Google, such as "Calgary CPA," or " Calgary Landscaping company ," or "Car Wash Near Me."

Research Shows Facts & Stats About Local Search

72% of consumers that did a local search visited a store within five miles.
97% of people learn more about a local company online than anywhere else.
88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
"Near me" or "close by" type searches grew by more than 900% over two years.

Did you know that more than 90% of internet users like to find their answers on the first page?

So, any SEO strategy that brings your business website to the top positions on the first page is "the best" for you. You will need the help of a local SEO company that will help you design a customized marketing strategy for your specific business.

The primary goals of Local SEO for small businesses should be:

ranking on the first page of search engine
ranking high on the valuable keywords with local intent that your prospective customers are using
attract more visitors to your website and to your Google My Business listings
effortlessly converting these visitors to potential clients

Your website should be optimized for speed, design, content, and lead generation or sales to achieve these goals.

4 Distinct Types of SEO Available for Businesses

SEO is a broad term that incorporates multiple but essential marketing strategies. If you live in Calgary, you can find highly efficient Calgary SEO companies providing many of these services. These companies can also be found with the titles " Calgary web design " or "marketing Seo company." This is because website design and digital marketing go hand in hand with SEO.

The 4 most common types of SEO services that most businesses use are:

1. SEO Audits:

Most people know that if they own a shopping mall or a small business, they need a website. During this pandemic, every business is trying to get an online presence. Buyers are making online purchases because of the potential hazard associated with the pandemic. So, a website is imperative for you. However, most businesses realize that their website is not performing well. This is when a detailed SEO audit of your website can help you. A good SEO audit will show you the strengths and weaknesses of your website. Some SEO companies in Calgary offer free website audits, which are quick and easy to provide as a simple audit PDF result using a tool. Others offer more in-depth audits. Getting a detailed audit provides you with great insights about problems on your website and opportunities for improvement to grow your business.

2. Local SEO:

Your business needs to get ranked on those keywords that are location-specific. For example, suppose you provide car detailing in Calgary. In that case, you must be visible for the query " car detailing Calgary ." Local SEO, emphasizing Calgary SEO for your detailing shop, can help you get more visible and gain more market share for Calgary as your target city. These online visitors can easily approach your physical place or call you for more info, leading to the steady growth of your business.

3. National SEO:

Suppose your products and services are of high quality and can benefit people throughout the country, like Canada. In that case, you should optimize your website for national SEO. Suppose you own an e-commerce store selling seat covers in Calgary, but you can also ship throughout Canada. In that case, you should optimize your website for Calgary, Alberta, and Canada. This will further increase your reach 10 fold compared to local.

4. Enterprise SEO:

Enterprise SEO is quite different than national SEO or Local SEO. Only a handful of SEO agencies can successfully grow companies that require this type of SEO. Enterprise SEO requires a lot more in-depth understanding of the complete spectrum of digital marketing and the 8 stages of a customer journey. Companies with an intent and a global target market usually end up needing Enterprise SEO.

Result-based Professional SEO Companies in Calgary

You can easily find many SEO companies online. Still, you will need a performance-based result-driven professional SEO company with a proven track record. Such an SEO agency will have a complete team which will include:

SEO specialists
Web developers
Website designers
Content Writers
Copywriters
Digital marketing specialists
Social media marketing experts

Typical services offered by a competent SEO agency usually include:

1. SEO audit

2. On-page SEO

3. Off-page SEO

4. Technical SEO

5. Local SEO

6. SEO Consulting

7. Engaging copywriting and content creation

8. Attractive website designing

9. Effective marketing and reputation management services

Local Marketing is Best For Your Local Business

More and more people prefer online purchases rather than visiting brick-and-mortar stores or local malls or markets, especially during the COVID outbreak. You should get a website from a web design company that understands Local Marketing. For better search visibility and top ranking on Google, contact a Local SEO Agency. Suppose your business is in Calgary and primarily relies on local area residents for your primary source of revenue. In that case, you should contact a Calgary SEO Company. Similarly, contact an agency specializing in Edmonton SEO if you are situated in Edmonton and target people in Edmonton.

Digital marketing is also very essential to showcase your products to online buyers. Effective digital marketing strategy can attract more visitors to your website. After landing on a highly engaging and well-designed web page, these visitors can become potential buyers. If your services are above-average, these buyers can become permanent clients. They may also end up referring you to their network.

The highly efficient team here at Ace SEO Consulting has done wonders for many local businesses. It can help you grow your business as well. Contact us today !

Celebrating Excellence: ACE Awards Recognitions in 2021

Fri, 16 Apr 2021 18:16:00 GMT

In the dynamic marketing and advertising world, ACE SEO Consulting has emerged as a shining star, earning multiple prestigious accolades in 2021. From our recognition by Upcity as the "Best of Marketing and Advertising" and "Best of Development" to being acknowledged by Clutch as one of the "Top SEO Companies" and receiving The Manifest's accolade as one of the "Top Web Design Companies in Calgary," our journey of excellence is worth celebrating.

ACE Awards: A Year of Excellence in Marketing and Development

Let's discover ACE SEO Consulting's remarkable achievements in 2021, as it garnered prestigious accolades across various marketing and development categories.

1. Upcity: Best of Marketing and Advertising Winner 2021

Our triumph as Upcity's "Best of Marketing and Advertising" is a testament to our innovative strategies and relentless pursuit of client success. We've become a leader in the ever-evolving marketing and advertising landscape by leveraging cutting-edge techniques and creative prowess.

2. Upcity: Best of Development Winner 2021

In addition to our marketing acumen, our recognition as Upcity's "Best of Development" showcases our proficiency in website development and design . Through a combination of technical expertise and a user-centric approach, we craft websites that captivate audiences and drive tangible results for our clients, making us a trusted partner in the digital realm.

3. Clutch 2021: Top SEO Companies

Earning recognition as one of the "Top SEO Companies" by Clutch is a significant achievement, reaffirming our status as a leading SEO company in Calgary . With a thorough grasp of SEO principles and a track record of delivering results, we remain committed to assisting businesses in improving their online presence and attracting organic traffic. This acknowledgment further solidifies our reputation as an industry leader.

4. The Manifest: Top Web Design Companies Calgary 2021

Last but certainly not least, The Manifest's recognition as one of the "Top Web Design Companies in Calgary" underscores our commitment to excellence in web design . Whether creating visually stunning websites or optimizing user experience, we bring creativity and innovation to every project, earning the trust and admiration of clients and peers alike.

5. ACE Awards: A Testament to Excellence

Our string of accolades in 2021 is not just a reflection of our past achievements but a testament to our ongoing commitment to excellence. As we continue to push the boundaries and deliver outstanding results for our clients, we set the standard for being a true industry leader. With a track record of success and a dedication to continuous improvement, ACE SEO Consulting is poised to remain at the forefront of the digital marketing landscape for years to come.

Conclusion

Our accolades in 2021 underscore our commitment to excellence and innovation. As a leader in marketing, development, SEO , and web design, our ongoing dedication to driving results for our clients is evident. These achievements are not just milestones; they represent our pursuit of excellence in the digital realm. ACE is set to remain an industry leader for years with a focus on innovation, quality, and client satisfaction.

Ace SEO Consulting Proud to be a Top Digital Marketing Partner!

Wed, 04 Nov 2020 08:37:20 GMT

Here at Ace SEO Consulting, we recognize it can be a daunting task for any new or small business to manage their SEO effectively while staying afloat in these harsh economic times. That’s why we’re here to help out!

We Are Dedicated To Growing Your Business

We specialize in helping our clients rank higher on Google , growing their online businesses, and improving their website ranking with SEO to help you stand out against your competitors. We have over a decade of experience, and we have the team, tenacity, and know-how to help your business thrive. We take care of all of your Local SEO needs so you can focus on your business, strengthening your product offerings and solidifying your revenue streams.

Success Leaves Traces!

We Have Been Listed as the Top 40 Digital Marketing Companies in Calgary!

In light of our success and dedication, we’ve been listed as a top partner for digital marketing on The Manifest, a B2B business data and how-to guide resource. Their platform includes the best companies , along with their performance against leading industry statistics. Their work helps interested companies find the partner of their dreams to fill crucial business needs. Specifically, we’re listed thirteenth on The Manifest’s shortlist of the top 40 digital marketing companies in Calgary!

In addition to The Manifest, we’ve also been highly ranked by our clients on Clutch , a B2B ratings and reviews research platform. As part of the process, our past and current clients gave feedback on our quality of service, attention to project timelines, and overall ability to deliver results. Take a look at the kind words they had to share below:

"The workflow was very effective. I received answered right away when I asked questions. Requested changes were made pretty much on the spot. The team is flexible, patient and accommodating, which made working in this project pleasant and manageable.”

- Office Manager, Ophthalmology Center

"We have witnessed a drastic 510% increase in website and online traffic. Ace SEO Consulting has successfully put us on the map and brought our company to the next level. The workflow is good. They're always available to talk about strategy when needed.”

- Owner, Landscaping Company

“We are ranking high for some of our key terms, and we are the first company listed on Google Maps. For the majority of our terms, we are at least on the first page. I understand this process takes time, especially with our budget, so I’m satisfied.”

- Owner, Tutoring Service

We’re over the moon to be recognized by The Manifest and our clients!

Interested in learning more about how Ace SEO Consulting can help your business thrive?

Drop us a line today!

How To Avoid Local SEO Scams and $99 Cheap Offers

Wed, 08 Jul 2020 15:23:22 GMT

Most reputable SEO companies would agree that they have gained more clients from local businesses by doing quality work and providing tangible and measurable results.

But, Marketing and SEO , just like any other industry, is filled with con artists trying to make quick bucks from gullible and naïve small businesses. I have been in the SEO and marketing industry for almost 20 years, and it still pains me to see a small business fall prey to these tactics.

As some of you may be aware that besides providing Local SEO services , I also provide SEO consultations to other SEO and marketing firms; and, I also provide SEO training. Educating people is my passion, always has been and always will be.

Content and links are the backbones of a solid SEO strategy!

Here's the fact

If you are serious about ranking at the top of Google, you need lots of good-quality backlinks and excellent content on your website.

Recently I had the privilege to consult an agency whose client had received a dirt cheap, SEO offer.

Whenever you come across such "too good to be true cheap SEO offer," it usually is. I urge you to exercise some caution and do some due diligence.

As soon as their client received this incredible offer, they called up this SEO agency, who ended up calling me for consultation. The agency called me up as they did not understand how this SEO link builder can offer their client a ridiculously cheap link-building offer. That, too, on premium guest post links.

After digging through a little bit more, we deduced that this offer was no different than the offers that usually come through Craigslist, Kijiji or through a mass spam email.

In any case, when we looked at the offer, we quickly learned that all the links were part of a PBN and were worthless.

In SEO, it really is true that... you get what you pay for!

Avoid links from low-quality sites and PBN sites

What is a PBN?

PBN is short for Private Blog Network. In essence, a PBN is a collection of low-quality websites built by shady SEOs that provide them with complete control over how to link back to a "money" site. A "money" site could be a specific site that the PBN controller owns, or it could be a client site for whom they would build links over time.

Problems with Low-Quality PBNs

Most PBNs are made of low quality expired domains that have great backlinks and therefore pass high levels of link equity to "money" site.
PBN owners mistakenly think that it is a shortcut to get high-quality backlinks. They are trying to avoid the tedious tasks typically required and done for building quality links by honest and reputable SEOs.
Most PBN site has no traffic coming to the website. These sites have also lost almost all their traffic. Usually, this is due to the Google penalty or due to the domain left expired for an extended period.

Why Does Anyone Build Backlinks?

We all know that the real reason to build backlinks for SEO or marketing is to generate and increase visitor traffic for your website.

Doesn't it make sense to get links from high-quality sites that are already getting lots of traffic?

But, many small businesses don't know that—this how these scammers take advantage of small business owners.

Watch the video below that shows a portion of our audit we did.

The best way to avoid such SEO scammers is by following some simple rules and common sense.

Common Sense Rules To Follow Before Hiring an SEO Company

1. Deal with local SEO or a local SEO company

It is best to deal with local individuals in and around your area and neighborhoods who can meet with you in person or at least do a video call. This one tip will help you avoid 90% of scammers.

2. Ask For References and Verify Them

Once you have selected your local SEO company , ask them for a list of references. Then call and verify that they are legitimate businesses and not their friends or buddies. By adding this extra step, you will now be able to avoid 99% of scammers.

3. Check Online Reviews, Awards & Accolades

Make sure you check their online reviews . Online reviews from their clients will give you a sense of their service and completed work. A good standing from BBB or other online associations will provide you with added peace of mind. If the SEO company has taken good care of their clients in the past, chances are they will continue to do the same in the future as well.

Client Testimonial

"Ace and his Team has helped grow our online presence through SEO and social media. His service has been invaluable to help us accelerate our business. A must have for any enterprise."

- Shafique Karim

Here's the truth

Most good, result-based local SEOs are already busy with enough work and rarely send emails soliciting for business. New business solicitations are generally coming from those that are either new in the industry or from those agencies that have problems retaining their existing clients. Obviously, these firms have no proven track record or experience or are using outdated strategies that their clients are simply not happy with their services.

I am sure that this post may piss some SEOs. But, somebody has to take a stand for the hard-working SEOs who are passionate about helping clients.

If you are a small business, I hope this blog post will help you in avoiding such scams and help you select the right SEO provider for your business.

We have dedicated almost 20 years to serving our clients, both in the USA and Canada and across many industries. Our clients have experienced is that quality work, undoubtedly and without fail, shows results in a massive way !

SEO vs PPC - What’s Best for Your Business?

Mon, 23 Mar 2020 10:44:58 GMT

SEO and PPC are both digital marketing strategies that get your website to show as one of the top Google search results for certain keywords. To work well, both require specific expertise, a lot of technical knowledge and a significant marketing budget.

So What’s the Difference between SEO and PPC?

Before we get into SEO vs PPC, let’s first explain to you what each abbreviation means.

Let’s Start with What is SEO?

SEO stands for Search Engine Optimization , which is the employment of various techniques that make your website stand out on Google, thereby making you Google-friendly and earning favourable rewards in increased exposure on Google search. Though SEO services are mostly known for covering the creation of keyword-rich content, they usually include much more: improvements to your website’s functionality and design, and making other necessary adjustments like technical SEO , content SEO and conversion optimization strategies.

The result of all this, when done well, is that your website appears on Google by ranking well without you having to pay a dime for the actual real estate space on the screen, or for clicks. But you do have to invest in the SEO process , of course.

Now, Let’s explain What is PPC?

PPC stands for pay-per-click advertising, and it’s Google’s way to make money off the top 3 to 5 results of any search. Investing your budget in these kinds of ads will bring you faster results, but it could cost you per each click. The cost per click you’ll pay will depend on the industry you’re in, your location, competition, and the keywords you choose, but it could get as pricey as $100 per click, say if you’re a personal injury lawyer.

On the positive side, you only have to pay this when people click on your ad to visit your website. By paying per click, you get the chance to present your business.

Now that you know the difference between SEO & PPC, do you need an SEO company or a PPC company?

When our clients first come to us at Ace SEO Consulting , one of the first questions they ask is whether they should do SEO or PPC or both search engine optimization and pay-per-click advertising; and, If not, what should they choose SEO or PPC, and why?

Hence, the inspiration to write this article. Let us now provide you with guidance on what would work better for you, based on several factors.

Do PPC, If…

✔ You Need Immediate Sales

One of the main benefits of pay-per-click advertising is speed!

The moment your AdWords campaign is created, your website will start showing up among the top search results for the target queries and will start attracting prospects.

The other great news is that even though PPC ads get fewer clicks compared to organic SEO results (the organic SEO results are the websites that show under the ads), statistics show that ad-clickers are usually closer to making a purchase decision. If your website is designed with proper conversion optimization strategies, chances are a big percentage of the people who click on your ads will take action: contact you or even purchase directly, if you’re in e-commerce.

Hence, if you need immediate sales-boost, PPC is a good idea.

✔ Your Website is Newly Designed and Not Ranking Well

It takes time for organic SEO strategies to work: anywhere from about a couple of weeks to a few months, and for really competitive areas/industries, up to a year.

But if you’ve quit your job, have invested all your savings and or taken business loans, you can’t wait that long before seeing some revenue - this is where PPC comes in.

You must understand this: Google is the ultimate place to be if you want a successful and thriving business. Before you look into any other digital marketing channels , you must ensure your website shows up on Google.

If you can’t wait for a few months for SEO to show results , then the next best thing you can do with your marketing and advertising budget is put it towards PPC advertising. Only then can you afford to consider social media , online reputation management , listing on premium directories and other options.

✔ You Want To Test Your Product or Service

Because PPC attracts people who are ready to buy, it’s a great way to test a new product or service you want to offer. You can run such tests even if you’re not able to deliver on the orders you get: you can apologize to clients, offer them an incentive and return their money, but now you know whether it’s worth it to get that new machine for your manufacturing, or invest time in developing that coaching program or course, or order these products in bulk, or whatever it is.

✔ You Have Good Margins

A good internet marketing agency ensures your pay-per-click ads are as optimized as possible, but your cost per click depends on a lot of factors that are not in your control, like how many competitors you have and what their bid for getting clicks is.

Before deciding to invest in PPC, you first have to calculate your profit margins and decide what portion of that can be put towards client acquisition. Then, look at the average cost per click in your industry and area. If the numbers don’t add up, then PPC isn’t really an option for you at this time. Things may change in the future.

Do SEO, If…

✔ You Want Long-term Growth

Some online businesses are built so their owners can take advantage of seasonal/temporary demand or short-term opportunities, then SEO isn’t a good idea .

However, if you’re ready to devote a good portion of your life to what you do and are looking to grow it, and turn it into all it can be, then SEO is an absolute must .

We’ve seen some of our clients open second and third stores and seen them expand in new locations. We’ve seen them sell their businesses for good money, mainly due to a well-optimized website that is ranking well and attracts a lot of website visitors. That’s the power of SEO , and you can’t afford to miss out on it .

✔ You Can Afford a Long-term Investment

As we already mentioned, SEO takes time . And everything that takes time also takes money. You have to be ready and willing to put some capital towards ongoing SEO every month.

A word of caution.

Be very careful in choosing your local SEO agency . If you go for an award-winning SEO company that’s been around for a while, like Ace SEO Consulting , then your investment is in good hands, and soon, you’ll start seeing results.

✔ You Want to Build a Brand

The difference between having a business that generates sales, and having a brand is the difference between doing okay ( which is simply getting by ) and doing outstanding ( which means you have a thriving business ).

Brands sell without being dependent on online platforms or ads.

Brands have fans.

Brands have credibility.

Owners of brands are considered leaders in their industries, get invited to speak at industry events, write books that sell out and sell their businesses for millions.

If your business name appears in Google anytime a prospect looks for your service or product, you’ve started building a brand.

Congratulations!

✔ You Want to Optimize Marketing Costs

SEO may seem like quite the investment at first , but once you get the top Google positions you’re aiming for, you start enjoying high-quality traffic for free. In fact, when your website shows on page one of Google — preferably in the top 5 results — your monthly SEO investment may go down a bit, or you may even stop paying for SEO completely, depending on the competition.

This is never the case with online advertising — any online advertising.

With PPC, the more clicks you get, the more you pay, and there’s no way around it .

Do Both SEO and PPC!

Both SEO and PPC have pros and cons , but our expert SEO consultant usually recommends that you do both, provided you have a sufficient budget. There are a few key benefits to this approach:

✔ You increase your chances of getting a sale. If someone doesn’t click on your ad, they can click on your website in the organic results and vice versa.

✔ You cover more keywords. SEO rankings can be more difficult to get for some keywords. Your website can show up for those words through pay per click advertising.

✔ SEO and PPC support each other. If your website is well optimized, a good PPC campaign manager can optimize your PPC for better quality score and conversion, thereby reducing the cost per click on your PPC campaign.

If you have enough budget and you get most of your clients from Google anyway, which is the case for most businesses, look into setting up both SEO and PPC, and maximize results .

Still wondering which strategy is right for you?

We’d be happy to provide you with a free consultation or do a website audit and help you with implementing the right marketing strategy for your business and your budget.

Ace SEO Consulting Proud to be Named a Top SEO Firm in Canada by Clutch

Mon, 09 Mar 2020 17:37:32 GMT

Here at Ace SEO Consulting, we know it can be challenging to juggle business success with high-quality SEO to drive traffic to your site . That’s where we can help!

We’re an SEO consultancy that will rank your website higher on Google, grow your online business, and improve your website ranking to help you beat the competition!

Built on a Reputation of Successfully Growing Local Businesses

We’ve been helping clients grow their business for over 15 years with time tested strategy.

In light of our impact and success, we’ve been named a leader in Canadian digital marketing , according to Clutch’s 2020 report, a useful business guide to industry leadership.

Ace SEO has earned rewards from Clutch, 2nd year in a row. Ace SEO was named in the Top 100 SEO Service Providers in Canada in 2019 , and also the Top 10 Local SEO Companies in Calgary .

We’d like to thank our wonderful clients for helping us get this far. They took part in client interviews on our behalf to assess our impact on their businesses. We were evaluated alongthe parameters of quality, attention to deadlines, and overall cost-effectiveness . We’re elated to report that we’ve maintained a wonderful 4.9 out of five stars on our Clutch profile.

Take a look at a recent review below:

“We are thrilled to have been chosen as one of the Top B2B Advertising and Marketing Companies in Canada. It is good to see that the hard work done by our team of SEO experts and Web Designers continues to bring tangible results for our clients, which helps them grow their business even in this struggling economy.”

– Ace, Rashid, CEO, Ace SEO Consulting

Ace SEO has also been recognized by The Manifest, a business ranking platform and Clutch sister site. We’re featured as one of the leading service providers for digital marketing in the Calgary area .

We’re proud to receive this award and look forward to pushing the envelope, even more, to help our clients thrive! Please drop us a line if you’d like to learn more about our services.

10 SEO Shortcuts for 2021 – Fix These and Improve Your Results in Record Time!

Tue, 03 Mar 2020 21:07:09 GMT

Avoid These Top 10 SEO Mistakes AND Use These SEO Shortcuts To Gain an Edge Over Your Competitors

It’s no secret that a good SEO strategy is crucial if you want to get good search engine rankings and drive organic traffic to your site. According to top SEO Consultants , Google updates its algorithm regularly, and what worked a few years ago may not work in 2020. That’s why it is so important to stay on top of current SEO trends and not use outdated methods. As a professional SEO Company , we recommend that business owners avoid making the following 10 common SEO mistakes.

1. Not Having an SSL

Security will continue to be a top priority in 2020. Stories in the media about data breaches at companies such as Sony, Facebook, and Equifax have caused online consumers to become more vigilant about their personal data. Google has also moved towards making security a priority . They have begun prioritizing websites that are secure and have an SSL certificate. Getting an SSL is not expensive; in fact, some hosting services offer it for free. However, it’s worth getting one and installing it on your site. An SSL certificate will make your site HTTPS secure, which is a huge ranking factor for Google. As a result, Google is labelling websites that are not secure and have an HTTP connection instead of HTTPS with a "Site Not Secure" warning.

2. Not Having the Proper Amount of Content and Ignoring Internal Linking To Other Cornerstone Content

Google places a high priority on sites that offer valuable information and are rich with content. We recommend that you update your website with blog posts regularly, as it allows you to post more content, become a voice of authority in your industry, and incorporate more keywords throughout your site. You should also ensure that you have valuable content on your main pages, such as your “About Us” page.

Another thing that many businesses overlook is internal linking, which refers to linking from one post on your site to another page on your website. Doing this will help boost your site rank and transfer some ranking power from one page to another as it also allows Google to crawl more pages on your site. Again a reputable internet marketing company can help with internal linking to the correct pages.

3. Not Optimizing for Local Search aka GMB Optimization

Local SEO requires a whole new game plan as its main focus is on GMB Optimization and improving Local Rankings . If you want to grow your business, you need to improve and increase your website traffic by optimizing your site for local searches . Start by choosing the right keywords with local intent and creating quality content that will benefit your viewership.

For example, as an SEO Company in Calgary, one of our keywords to rank high for is “ Calgary SEO ,” and SEO Company in Calgary . Similarly, if you were one of the reputable “Calgary landscapers,” then your keywords to target might be “ Landscaping Calgary ,” or “Landscape design Calgary,” or “landscaping companies Calgary.” These keywords have local intent and have good monthly demand. Thus, ranking on the first page of Google for these high-demand keywords with good local intent will give a massive boost to your website traffic , which will ultimately increase your revenue and your bottom line.

It’s essential to have the name of your local city, your street address, your phone number, and the name of your business displayed clearly throughout your website. You should set up a Google My Business account with the same information as well. Finally, set up profiles on directories such as Yelp and any popular local directories and link them to your site.

4. Not Creating Link-Worthy Content

Getting backlinks from high-quality sites will boost your SEO value. It will show Google that your content is valuable and that people trust you as a reliable source of information. However, content creation is one of the most tricky and challenging parts of SEO . We all have heard about blogging and content creation of content marketing. But, very few understand the real value of content and how it impacts website traffic.

Most people start creating content without thinking about it strategically or proper research. You must understand this..., if your content isn’t link-worthy, you won’t get any links. Focus on creating informative content that others can point to as a source. For example, you may want to create infographics or data charts that others can link to so that their website visitors would find your content valuable. According to Search Engine Journal , link-worthy content is a carefully researched and thought out piece of literature that has four aspects: It is informational, inspirational, educational, and entertaining.

5. Not Using Videos

According to Forbes, the digital video marketing industry in the USA alone is worth $135 billion. 76% percent of businesses that used videos reported seeing an increase in traffic .

Videos are rising in popularity at a fast pace. As a result, more and more people are watching videos. These videos are engaging in nature, entertaining, educational, informative, and how-to videos. In 2020, watching videos will account for 78 percent of the world's mobile traffic!

The reality is that videos, images and other forms of visual content, are crucial for SEO. Google values informative content, and videos are some of the best ways to convey information. So, using more videos in your blog posts and on your site will help boost your rankings.

6. Not Having Unique Meta Tags Such as Title Tags and Meta Descriptions

Another commonly ignored SEO element is On-site Optimization, aka On-page Optimization - i.e. not maximizing the use and benefit of Meta Tags . Optimizing your title tags and Meta descriptions should be part of every SEO strategy, as they help Google understand what your content is all about.

Fortunately, this is not difficult to do. There are many free plugins, such as the Rank Math SEO and the Yoast-SEO plugin , which will let you quickly change the metadata of your posts. Ensure to include your most important keywords in both the title tags and the Meta descriptions on your site.

7. Thinking Your Awesome Content Will Get Links without Any Optimization or Formal Link Building

As mentioned earlier, it’s vital to have link-worthy content. If you think that just by creating content, you will get backlinks, you are mistaken . You will be lucky if you even get a single backlink. To get backlinks, you need to work for it or set up a carefully planned link-building campaign.

There are many link-building strategies that you can use to obtain high-quality backlinks. One of the best ways is reaching out to bloggers who are doing link roundups or are creating curated blogs and ask them to include you; after all, you have already created link-worthy content. Another method is reaching out to blogs that have links posted to expired websites and suggesting that they link to your informative blog post instead. Again, any SEO firms can help you with this.

8. Guest Posting without Investigating the Site (s)

SEO Experts warn that although guest posting is one of the best ways to obtain high-quality backlinks, you must investigate the site you are writing for first. You can’t just pick any website and write for it. Researching and studying sites to find the non-spammy ones does take a lot more work , but it is worth the effort. After all, getting a single link from a good website with a high Domain Authority score will help your SEO way more than getting 100 links from poor sites with low DA scores.

If the site is spammy, has too many outbound links, doesn’t offer a lot of high-quality content, or is otherwise a low-value site, getting a link from there can actually damage your site. The website should be relevant and also cover similar topics to yours. It is essential to seek a guest post from a website that writes content aligned with your brand or is in the same industry category. Contact a digital marketing consultant or an SEO consultant if you are unsure.

9. Not Intentionally Promoting Your Content

Although SEO will help drive free organic traffic to your site, you can’t just post some blog posts, sit back, and expect tons of traffic to your website to roll in. Instead, you must actively and intentionally promote your content.

The easiest way is to start with Social media. You can share your post on Facebook , Twitter , Google My Business , and other social networks. Not only will you drive traffic to your website from social media, but regularly posting and getting more social shares will also help boost your SEO rankings .

Another fantastic but usually ignored way to promote your content is through Email marketing. Sending emails to those who have raised hands to receive information from you and your brand is the easiest way to extend traffic to your website. Adding “Send to a Friend” or “Tweet This” or “Share on Facebook” on your email newsletter content will get others to promote your content.

As mentioned earlier, if you have helpful and valuable content, you should also source for link roundup opportunities , which will help you boost your rankings by getting you well-deserved backlinks for your hard work.

10. Not Concentrating on Web Page Speed

Page Speed is a big one. Since most people are using handheld devices and smartphones, people have a short attention span online, and they will leave your website if it fails to load quickly , thus increasing your bounce rate, which may lower your rankings. Besides, Google takes page speed into account in their ranking algorithms .

There are definite steps you can take to speed up your site. One way is to switch to a better hosting provider or a better hosting plan . Changing to an optimized and lighter theme and deleting unnecessary plugins can also help. Try minimizing the file sizes of the images and other multimedia media content you use as well. Adding a caching plugin on your responsive WordPress website can improve website speed performance as well.

Google has even provided a page speed insight tool for web developers.

Your website rankings and site traffic will improve by avoiding these 10 mistakes mentioned above . But, of course, every business and website will be different, and you may have specific ways you can personally improve your site for better search engine rankings.

Did you know that we provide not only Calgary SEO but also Edmonton SEO services ?

Please read our online reviews or watch our video testimonials to find out why so many clients, business owners and marketing managers all across Canada and the USA trust us.

Due to our hard work and excellent results, we have won various digital marketing awards like an award-winning Calgary SEO Company and the best Calgary web design agency .

Check out our web design portfolio or graphic design examples .

Contact us for a free website audit or a free consultation by an SEO expert and learn how we have grown other businesses and how we can grow your business as well.

How to Get on the First Page of Google Guaranteed

Mon, 02 Mar 2020 18:21:07 GMT

Did you know that there are more than 3.5 BILLION Google searches PER DAY? ( Live Internet Stats )

On top of that, experts say that 75% of Google users never even click on the second page of search results.

That's why it's paramount for your business success that your business website or blog must appear on the first page of Google for your target keywords.

Hiring a professional and reputable SEO company makes things easier, but what can you as a small business owner or a marketing manager, do to get a head start?

Ranking higher on Google takes time and is a marathon and not a sprint, and, we know from experience, it will take time, but it does bring more traffic, more customers, and ultimately, more money.

Who doesn't want that?

You might think it's easier said than done, but there are some sure-fire techniques that you can implement to ensure that your site climbs the rankings faster.

We want to let you in on a few of our secrets to boost Google rankings and attract more customers, raise credibility and earn money as quickly as possible.

First, get to know your competitors.

If you have a local service-based business website , it can be easier to rank higher on Google than if you're just starting a travel blog, for example.

The first thing you need to do is research, research, and more research.

Check out a Google rankings checker, or better yet, head over to everyone's favorite search engine and start typing in keywords that people might use to find your website.

Next, take a moment of silence for the fact that you probably won't be on that first page for a really long time. We're not joking!

The chances of getting on the first page of Google search results for popular keywords get slimmer by the day because the first ten websites that appear on the 1st page of Google have probably been there for years.

Besides, the sites that show up the first page often have a mainstream reputation, hundreds or even thousands of backlinks, and of course, this is because they have invested lots of $$$.

Instead, go long.

Long-tail keywords are the best and quickest ways to get you on the first page of Google searches.

It might be counter-intuitive to be overly specific, but statistics show that long-tail searches make up over 70% of all Google searches .

Let's face it; there are very few newbies left when it comes to Google, so people generally know the ballpark of what they want when they start their search.

The chances are that if you want to look up where to buy a car, you're unlikely to Google "car dealerships" and more likely to search "best Calgary car dealerships 2018".

Make sense?

It's as simple as that: target long-tail keywords that you think you could rank higher for, and you won't have to spend as much money on Google Ads or other services.

Second, if you don't already have one, start a blog for your website.

Content is KEY!

Creating new content allows you to utilize more long-tail keywords, appeal to a variety of audiences and ultimately rank higher.

If you write more posts, more of your pages get indexed, which in turn will boost your traffic. Write while you have your morning cup of coffee. Write before dinner. Write after dinner.

Just keep writing!

Aim for at least 1000 words or more, and focus on your headlines. There are loads of SEO tools out there to help you write catchy headlines and attract more readers.

You can write about various aspects of your typical customer journey, stages your customer goes through before making a purchase or your funnel.

The most popular types of content on the web are the "How-to," "top ten," and "best of" type blog posts, which will garner more attention and are easier to optimize than basic articles.

Lastly, improve your online reviews and reputation!

Though this strategy is not going to get you a higher ranking, it will boost your conversion. While everyone is striving for a higher Google ranking, and that is important for sure, what most people don't realize is that you can convert more people directly from Google search results simply by improving your Google review score.

According to this research , going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack. Moreover, 56% of consumers select a business if it has positive ratings/reviews displayed in Google Local Pack. Hence, you can conclude that a positive reputation can boost search ranking, drive more clicks and build trust among local consumers.

Bonus Strategies For High Ranking

You can get a little bit more creative and partner with local organizations and associations, events, and charitable organizations. For example, you can get featured on a website for hosting or sponsoring an event or for being a speaker at the event. You can hold a local contest or charity event that gets you featured in a local newspaper, publication or a magazine that might also get you a link back to your site or blog.

Create a profile for your business on popular local and regional sites and feature your link in the About Us section. Join BBB or a Chamber of Commerce in your area and get listed on their site, too.

Conclusion

A lot of people are confused by the noise and confusing information and messages on the web. There are some tried and true Local SEO and digital marketing strategies , and then there are articles that are so outdated and wrong that it could get you penalized. Seriously, Google has manually penalized sites for not following their guidelines, and you can read more about them by following this link about Google on Manual Penalty .

Almost every SEO consultant will tell you that SEO takes time. While this is true, you can see real results and improvements in your website's traffic by executing these simple tactics.

Focus on the right long-tail keywords, create as much content as you can, improve your online reviews, even if you have to use a review software to generate more reviews on Google , and don't be afraid to take it a step further and approach other organizations or websites.

And of course, the most important part of any SEO service and strategy is NEVER to GIVE UP!

Google Algorithm Update, MAYDAY, Affects Ranking

Thu, 19 Dec 2019 20:53:18 GMT

Ethical and Professional SEO Services Comes To Rescue Once More!

If your website is getting fewer visitors from Google, the recent update could be the reason for that.

On various online forums, many webmasters cried out their concerns and experience with Google latest ranking algorithm update that has been given the name Mayday.

So, what exactly has happened?

For starters, many webmasters have seen a huge drop in traffic from Google Organic/Natural/Free Search Results for long tail keywords, i.e. for keyword phrases that are three or more keywords long.

The ranking did not affect to anyone in particular like spammers but it has affected websites many legitimate websites – even 10 year old site with a Google Page Rank of 6 or higher and with over 100,000 back links have been affected by this.

The forum is filled with painful tale of webmasters who have lost up to 90% of their traffic from Google because they cannot be found anymore for the long keyword phrases.

So, why did it happen?

It happened not as a penalty but because of a change in Google’s ranking algorithm. This is perfectly normal. All search engines tweak and update their algorithm periodically to make it difficult for websites to rank. However, this update is important. Google might now be able to index longer keyword phrases more accurately.

The new Google patent indicates that Google now has the computing power to index longer keyword phrases on web pages instead of guessing them.

So, do you have to make modifications to your web pages?

Simply put – Yes.

If you have noticed a significant decline in traffic to your website from Google you might have to change your web pages. For example, if you want to be found for “Computer Repair San Diego” then these exact words should appear identically and prominently on your website – In your Title Tags, Heading Tags, Bold Font, Etc.; And, if you use a keyword phrase cluster variation such as “San Diego Computer Repair” then you’ll probably get listings for that variation but not for other word combination.

If you are interested in dominating your market and want to get top 10 rankings on Google for the keywords of your choice, then Ace SEO Consulting can help you.

If you are a small business looking for affordable small business seo then you have come to the right place. As an ethical and professional search engine optimization and web marketing firm we have helped many clients get top 10 ranking and we can certainly do the same for you too with our guaranteed seo services .

We are very selective in choosing our clients, so contact Ace SEO Consulting now before your competitors do.

What is Schema?

Thu, 19 Dec 2019 20:22:41 GMT

Top 3 search engines unite to make the web richer than it already is.

On June 2, 2011, Google’s official blog announced the formation of schema.org . An alliance to create and support a common vocabulary for structured data markup on web pages by the top 3 search engines, namely Google, Yahoo, and Bing.

Why is this important?
With schema.org, site owners can improve how their sites appear in search results not only on Google but on Bing, Yahoo! and potentially other search engines as well in the future.

“We want to continue making the open web richer and more useful.”

said Ramanathan Guha, the Google Fellow who posted the blog.

Google introduced the rich snippets to Google search back in 2009, and now they are able to show rich snippets in search results more than 10 times as often as when they started two years ago.

Among already supported categories, the new site provides schemas for more than a hundred new categories, including movies, music, organizations, TV shows, products, places and more.

If you are a webmaster or an SEO company , then you will find this partnership and schema.org to be a blessing.

Why Should I Spend My Hard Earned Money on SEO?

Thu, 19 Dec 2019 20:18:39 GMT

Why SEO? or Why SEO Services?

Before I start convincing you about why you should spend your money on SEO , I want to tell you a story.

You will have to use your imagination for this. Imagine that…

You are back in the day, like 1998, 1999 , and it’s your wife’s birthday.

She has been so wonderful to you so you are in the mood to spoil her. You want to get her some flowers, and a beautiful diamond bracelet, and then take her out for a nice dinner – Lucky gal.

My bet is you used the beautiful soft covered silky infamous yellow pages. Remember that we are in the late 90’s. The Internet was in its infancy and we did not have broadband fast internet service. If you were lucky and could afford the internet service you probably had dial-up with AOL.

So, of course, you had to use the telephone book to get your ideas of where to go for dinner and you needed the phone number to make the reservations.

What about the jewelry store, which one were you going to pick?

Could it possibly be the one that had the biggest ad in the center of the page or would it be the one that had just its name and phone number along with all the others?

Ah, but you do know the name of the local flower shop you want to go to, you just need the phone number. So you look them up by name in the yellow pages.

But wait…

The little flower shop on the corner hasn’t advertised and so you can’t call them to place your order, and you had heard that there was a nice Italian Restaurant in downtown, but they didn’t advertise (in the restaurant section) either.

So you picked another one that had advertised because they probably wanted your business more.

And, you found the jewelry store you were going to get the bracelet from because their big ad in the center gave you all the information you needed like the specialty, hours of operation, and they told you that they had the widest selection and best prices.

You’re done.

Your wife will be very happy with you – all because of the handy dandy yellow pages.

Now fast forward to the present day .

The same scenario, your wife’s just a few years older, and you are savvier.

Where will you go now to find the information now?

That sexy yellow thing is hopefully in the garbage by now, and you are probably sitting at your computer or your blackberry.

The days of walking your fingers through the pages are gone.

Life is sweet, just type in a few keywords on search engines like Google or Yahoo and you’ll have the world at your fingertips. There will be pages in-front of your eyes filled with suggestions and options.

Am I right?

So, can we agree that search engines have now replaced the yellow pages.

If you want to know more about search engines and how they work go to What are search engines?

In the business world, however, some things haven’t changed at all.

People still need what they need, want what they want; they still search for the same things, just in different ways now. They no longer are limited in their options. But the basic premise has not changed.

Back then if you had a business what would you do to make it successful?

You would advertise, you may even put up a billboard, you would do direct mail, you may do telephone marketing; you would definitely advertise in the yellow pages, you would even spend a whole lot more money to get a prime location.

Isn’t it funny, back then, you were willing to spend all that money on advertising if you could increase your business, and you were only reaching the people in your immediate vicinity?

I mean for the jeweler who had the billboard was only advertising for people who drove down that same road every day. The person who might have needed the services would have never seen the sign because he may have lived on the other side of town or the next city down and never used the road the billboard was on.

If you want to succeed in today’s world and you are a businessman/woman, you will have to change. You no longer have to spend money on billboards or the yellow pages, or direct mail. You don’t even need a prime location. You can make money out of your home .

The only thing that has to change is your thinking of how to spend your advertising dollars. And the biggest benefit you as the business person will get is you no longer will be catering only to those in your vicinity, you can now cater to the whole world, through the World Wide Web (WWW).

So, if by now you haven’t figured out why you should spend your hard earned money on SEO let me just spell it out for you.

TO MAKE MORE MONEY!

FACT – 80% of people looking for something find it on the internet.

“ Is your business already on the internet ?”

FACT – 80% of those people looking will click on the first page results.

“Is your business on the first page of major search engines?”

FACT – 60% of those who clicked on the first page bought from one of those companies.

“Is your business selling what they are looking for?”

How much is it worth for you to get your website showing on the top pages of the major search engines like Google, Yahoo, Ask, and MSN?
Do you think that would increase your business?
How much would you spend on a prime location because you knew that your store would be visible by all walk-in traffic?
How much would you be willing to spend if you knew you could double the number of people walking into your store to browse?
How many of those visitors would you be able to convert into customers?
And, how many of those customers will become repeat customers?

Are you getting the picture?

Is it worth spending your advertising dollars on optimizing your site?

If you answered yes, then you should consider Professional SEO Services to get you on your way to ranking higher.

Remember, search engine optimization is not a destination, it is a process. Just like if you stopped advertising on the billboard people would forget about you, or if you were at the back of a dead-end mall, you’re not going to see any traffic. SEO is as simple as that.

Hope this answered why you should spend your hard earned money on SEO ….

To make more money of course.

Google Search Quality Weekly Team Meeting

Thu, 19 Dec 2019 20:08:50 GMT

Did you know that the Google search algorithm is so complicated that it has taken over 1000 man years of expert labor into development?

Rank Higher, Dominate the Search Engines and Grow Your Business. Hire a professional SEO services company .

Interesting Facts:

Each search ranking change has a dedicated search analyst assigned to study the impact.
Google algorithm changes impact more than 100 languages and locales, everything from French to Swahili.
“Google Suggest” was renamed as “Google Auto Complete” in October of 2010.
Every month, Google publishes a list of all their latest algorithm changes. Take a look at those changes that occurred in February 2012 .

How would you like to get information directly from the horse’s mouth, so to speak?

Watch this video where the Google Search Team members meet at their California headquarters and discuss various complications to Google search, it’s the algorithm and how to provide better results for the users by understanding searchers intentions as well as looking at typos and other such nuances.

This weekly meeting is made up of highly influential people such as:

Dr. Amit Singhal (Ph.D & Search Query Lead at Google)
Scott Huffman (Search Query Testing & Evaluation Lead at Google)
Lars Hellsten (Search Engineer, Spell Correction Team at Google)
Ben Gomes (Lead Search Engineer at Google)
Matt Cutts (Expert & Lead Spam Engineer at Google)
Dr. Pandu Nayak (Ph. D & Lead Search Quality & Query Understanding at Google)
Steve Baker (Lead Search Engineer, Ranking & Language Understanding at Google)
Paul Haahr (Lead Search Engineer, Query Ranking at Google)
Benj Azose (Lead Search Query Quality at Google)

About Google Search Quality Meeting

The “Quality Launch Review” meetings at Google headquarters meet on a weekly basis to decide when to make changes to their algorithm.

In 2011, Google ran over 58,000 quality test experiments and launched roughly 520 quality improvements.

It is nearly impossible to keep track of all the search and algorithm changes. Hence, if you need to improve your business and want to rank high on search engines then it is best to hire a professional SEO services firm .

How To Choose A Domain Name?

Wed, 18 Dec 2019 20:02:11 GMT

For those who are seriously interested in marketing online, getting the best domain name for your internet business or a good domain for your company should be of primary concern in getting the first step right.

Offline, stores provide visual cues for those driving by. Such as: a nice signage, photos of their products, products showcased on their window, etc.

Online, there is no way of providing a drive-by visual cue.

Hence, for a vast majority of the websites, a “search friendly” domain name is the best solution .

A “Search Friendly” domain would generally have a search term (keyword) in the domain name.

Suppose, you own a pizza delivery company in Dallas called Joeys. Naming your website Joeys.com may be good for branding, but it will limit you in gaining a better ranking for the search query “Dallas Pizza”. Hence, obtaining the domain “JoyesPizza.com”, “DallasPizza.com” or “JoeysPizzaDallas.com would be a better choice.

However, it is quite possible you may find yourself in a situation where the ideal domain name is no longer available. Well, you are not alone. When helping my clients, I have personally found myself in the same situation, and so, I just become a little more creative in finding the right domain name. I suggest you do the same.

5 Tips in Choosing a Good Domain Name:

Use Short, Easy To Type and Remember Domain Names : Keeping domain names short and easy will help people in remembering your domain name and will avoid errors in spelling as well.

Use Keyword in Domains : Having your main keyword in the domain will not only help you convey your message but will also aid you in search engine ranking as well.

Avoid Hyphens and Numbers : Hyphens and spelled out numbers in a domain name lacks credibility and also indicates to users and search engines that it is most likely a spam website.

Pick Proper Extensions : With extensions, I mean top level domains or TLDs. If possible, stick with a domain ending with “.com”. The other alternative, if “.com” is not available, is to go for a “.net”. Just like hyphens, domain names ending with .info, .biz, .tel, etc. are spam indicators. A TLD of “.org” usually indicates a charitable or not for profit organization, a “.edu” is usually saved for an educational (college or university) institution and; a “.gov” is usually saved for the government.

Avoid Free Domains : A domain name from a free site will portray to potential customers that you are cheap and have a hobby website instead of a business website. Besides, some sites providing free domains will run competing for ads to recover their costs which will hurt your business.

I hope that this article on How To Choose A Domain Name will help you in picking the right domain for your business.

Good Luck Domain Hunting.

Need Help? As a Professional SEO Company , Ace SEO Consulting helps its clients in all areas of online marketing. Including: Expert SEO , Search Engine Marketing, Custom Websites, Social Media Marketing as well as Internet Marketing Training and Consulting.

How Many Search Algorithm Changes Does Google Make In A Year?

Wed, 18 Dec 2019 19:45:48 GMT

As a professional SEO consultant, every now and then I am asked…

How many changes does Google make to its algorithm in a year?

Now, as a local SEO company providing local SEO services , our answer would generally be – Hundreds!

Lately, I have had a lot of these types of questions. But, this time I wanted to be a little more specific and so, to answer this question with concrete proof, I decided to do some research.

Here’s what I found…
Google makes at least one change per day to it’s search algorithm – if not more.

I have already informed you about the Google’s weekly search quality meetings , now to answer the question about the number of changes Google makes to their algorithm, Google’s search engineer Matt Cutts responded that Google makes about one change per day to the search algorithm. While most of these changes are minor, they may not release those changes publicly each day, however; every few months Google rolls out a “major” algorithmic update that affects search results in significant ways.

Here’s the video from Matt Cutts that answers the question: “How many search algorithm changes were made in 2009?”

Another helpful post is from SEO Moz that shows Google Algorithm Change History in a chronological listing.

Knowing the dates of these Google updates can help explain changes in rankings and organic website traffic.

This should also provide an insight on the challenges faced by so many businesses who are looking to improve their business but can’t figure out why search engine optimization is a moving target and such a complex matter.

A professional SEO consulting firm can not only help you with online marketing solutions but can also help you increase your overall business through sound, ethical and affordable SEO services .

Contact Ace SEO Consulting Today!

Hackers Are Targeting WordPress Websites & Here’s How We Have Protected You!

Wed, 18 Dec 2019 19:39:09 GMT

The past few weeks have been crazy for people who use WordPress as their web design platform. As a Professional SEO Company , we are always on the lookout for information that may help or hurt our clients and our business. We try and take full advantage of information that may help our client; and at the same time, we ensure that we use every precaution to prevent our clients from those developments that may hurt them.

You’ve most likely come across various blog stories about the latest round of “brute force” attacks on WordPress sites. According to these online sources, such as on BBC , Forbes and Tech Crunch , the hackers of the world have united and are targeting vulnerable WP websites.

In a nutshell, hackers are targeting WordPress login pages and looking for easy ways to access your site(s).

That is why I have created this post and at the end, I also provide you with specific guidelines on 10 Ways To Lock-down and Protect Your WordPress Websites & Increase WordPress Security.

BTW, if you feel comfortable watching a video then click this link to watch the WordPress Security video on Vimeo .

They are looking for simple-to-crack usernames and passwords such as users setup as “admin” and simple passwords which are in plain English or words used from the dictionary as passwords.

Since about 20% of the internet is now using the WordPress platform, it is easy to gain backdoor access to the site with many sites using one-click installs and either using freemiums or using outdated plugins and themes as well as older versions of WP. However, it is important to note that some of the premium themes and plugins are also affected.

If you run WP sites and you haven’t been hacked…consider yourself lucky!
It can literally take days and hundreds of dollars (if not more) to get your site back to legit status.

As a web marketing agency, we have created many sites with WordPress and have hosted on our servers. We are happy to report that ALL of our websites have been safe.

But, I do know of one previous client (who was NOT hosting with us) whose websites were hacked. We have spent the last 2 weeks helping her and typically we would have billed her at least $1500 for this.

To make sure all of our WP websites are locked down with proper security, we have always done specific security measures through our security checklist before making any website live. However, due to recent mass attempts to attack WP sites by hackers, we have added a few more security measures and included the WP Security Plugin.

We have done this out of the goodness of our heart regardless of whether you are currently our client or not. As long as we had the access to your WP site, we went ahead and secured it even further.

Here’s what I have asked my web administrator to do:

10 Ways To Protect WordPress Websites And Increase WordPress Security

Protect WP-Config file and use WP new secret salt keys
Update to the latest version of WP as well as update plugins
Take a full backup of the database
Make sure the WP database prefix does not start from wp_
Remove the admin account or id #1
Ensure that .htaccess file is secured and not writable
Information about WP (version) from the header is removed
Notification of any file changes are emailed to webmaster
Admin Lockdown = If an IP address attempts to access WP admin – after 3 attempts, the IP will be blocked
Admin lockdown = if a user with the same IP makes too many attempts to open a file that does not exist – after 3 attempts, the IP will be blocked

I hope these security measures help you just like it has helped us and our clients.

If all of these security measures sound confusing to you or you simply don’t have time to handle the website admin duties then contact us and we will be happy to assist you.

HTTP vs HTTPS

Wed, 18 Dec 2019 19:19:55 GMT

The Truth About HTTPS

You click to check out at an online merchant. All of a sudden your browser address bar says HTTPS instead of HTTP.

Panic attack! What’s going on?

Is your credit card information safe?

Good news. Your information is safe!
The website you are working with has made sure that no one can steal your information.
Instead of Hyper Text Transfer Protocol (HTTP), this website uses Hyper Text Transfer Protocol Secure (HTTPS).

What is HTTPS?

HyperText Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The “S” at the end of HTTPS stands for “Secure”. It means all communications between your browser and the website are encrypted. HTTPS is often used to protect highly confidential online transactions like online banking and online shopping order forms.

A web browser such as Internet Explorer, Firefox and Chrome also display a padlock icon in the address bar to visually indicate that an HTTPS connection is in effect.

How does HTTPS work?

HTTPS pages typically use one of two secure protocols to encrypt communications – SSL (Secure Sockets Layer) or TLS (Transport Layer Security). Both the TLS and SSL protocols use what is known as an “asymmetric” Public Key Infrastructure (PKI) system. An asymmetric system uses two keys to encrypt communications, a “public” key and a “private” key. Anything encrypted with the public key can only be decrypted by the private key and vice-versa.

As the names suggest, the private key should be kept strictly protected and should only be accessible the owner of the private key. In the case of a website, the private key remains securely ensconced on the web server. Conversely, the public key is intended to be distributed to anybody and everybody that needs to be able to decrypt information that was encrypted with the private key.

How HTTP put you at risk?

When you connect to a website with regular HTTP, your browser looks up the IP address that corresponds to the website, connects to that IP address, and assumes it’s connected to the correct web server. Data is sent over the connection in clear text. An eavesdropper on a Wi-Fi network, your internet service provider, or government intelligence agencies like the NSA can see the web pages you’re visiting and the data you’re transferring back and forth.

There are big problems with this. For one thing, there’s no way to verify you’re connected to the correct website. Maybe you think you accessed your bank’s website, but you’re on a compromised network that’s redirecting you to an impostor website. Passwords and credit card numbers should never be sent over an HTTP connection, or an eavesdropper could easily steal them.

These problems occur because HTTP connections are not encrypted. HTTPS connections are.

What is an HTTPS Certificate?

When you request an HTTPS connection to a web page, the website will initially send its SSL certificate to your browser. This certificate contains the public key needed to begin the secure session. Based on this initial exchange, your browser and the website then initiate the “SSL handshake”. The SSL handshake involves the generation of shared secrets to establish a uniquely secure connection between yourself and the website.

When a trusted SSL Digital Certificate is used during an HTTPS connection, users will see a padlock icon in the browser address bar. When an Extended Validation Certificate is installed on a website, the address bar will turn green.

Why is an SSL Certificate required?

All communications sent over regular HTTP connections are in “plain text” and can be read by any hacker that manages to break into the connection between your browser and the website. This presents a clear danger if the communications is an order form and include your credit card details or social security number. With an HTTPS connection, all communications are securely encrypted. This means that even if somebody managed to break into the connection, they would not be able to decrypt any of the data which passes between you and the website.

The major benefits of an HTTPS certificate are:

Customer information, like credit card numbers, is encrypted and cannot be intercepted
Visitors can verify you are a registered business and that you own the domain
Customers are more likely to trust and complete purchases from sites that use HTTPS

Watch Out for Phishing Tricks

The presence of HTTPS itself isn’t a guarantee a site is legitimate. Some clever phishers have realized that people look for the HTTPS indicator and lock icon, and may go out of their way to disguise their websites. So you should still be wary: don’t click links in phishing emails, or you may find yourself on a cleverly disguised page. Scammers can get certificates for their scam servers, too. In theory, they’re only prevented from impersonating sites they don’t own. You may see an address like https://google.com.3526347346435.com. In this case, you’re using an HTTPS connection, but you’re really connected to a subdomain of a site named 3526347346435.com-not Google. Other scammers may imitate the lock icon, changing their website’s favicon that appears in the address bar to a lock to try to trick you. Keep an eye out for these tricks when checking your connection to a website.

All the clients who have a web hosting plan with Ace SEO Consulting have been given HTTPS status at no additional cost.

As a veteran Calgary web design firm, we create beautifully designed, Google friendly and user-friendly, responsive websites; And, as an SEO company in Calgary , we rank your business higher on Google and other search engines so that you get more traffic to your website and grow our business. Contact us today. In Calgary, call 403-800-0325 or toll-free: 888-235-1258.

Ace SEO Consulting Named Top SEO Agency in Calgary by Clutch

Wed, 27 Mar 2019 18:30:00 GMT

What’s in a name? For Ace SEO Consulting, our successes in the marketing and advertising industries throughout all of Canada speak volumes about how our team of Calgary SEO experts has continually aced the projects and partnerships we’ve completed. We stay ahead of the latest and most significant trends to ensure that from SEO and PPC to graphic and web design services, Ace is the ideal solution for clients looking to improve their businesses, engagement, and growth.

Ace SEO Awarded 2019’s Top Advertising & Marketing Agencies in Canada

Our SEO services, in particular, were recently heralded by Clutch , a B2B research and reviews firm, for stacking up among the top of the field. In scoring different parts of our operations, such as our industry experience, testimonials from previous clients, and overall market presence, Clutch thoroughly examined the quality of our work and services, so the Ace team is proud to have landed a spot on listings of the top performers in our industry.

Here is some of the feedback that our customers have left regarding their collaborations with Ace:

“ Ace delivers on everything I ask, so I don’t see any room for improvement,” beamed one client. “I very much appreciated the owner’s approach to our partnership. He is extremely professional and very involved in our collaboration. He has a great understanding of my goals. ”

“ We’ve seen the traffic to our site double since their SEO efforts. There has also been significant growth in reviews per month,” added a second client. “Our teams work together efficiently. They have a quick turnaround time whenever we have questions. There’s not much they can improve on. ”

The Manifest Awards Ace SEO as the Top Inbound Marketing Agency in Calgary

Clutch’s sister company, The Manifest , also have each validated and featured our team’s contributions and client services on their own websites. As a business news and insight platform, The Manifest listed us among other exceptional inbound marketing agencies , speaking to the quality of our results and gave us a new platform to increase our outreach and name.

“It’s a great honor for Ace SEO Consulting to be given accolades and awards for being recognized as one of the top marketing and advertising agencies in Canada. I am truly obliged for this great honor and recognition given by the management and team of Clutch,” thanked our company CEO. “We are here today due to our team’s hard work, integrity, persistence and continued dedication to providing the best SEO and digital marketing solutions to our clients.”

We wouldn’t be here without our team of Calgary SEO and our highly creative Calgary Website Designers , who are passionate about and committed to the best of the best in solutions, service, and strategies for our clients, so thank you to all who have supported us along our journey. The Ace SEO team appreciates these accolades from Clutch and The Manifest, and we look forward to working with new partners in the near future!

Please contact us if you have questions, feedback, or request for a free quote if you have a project of your own.

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Backlinks:

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