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How Can Local SEO Help Small Businesses During a Pandemic?

Many small businesses are facing troubles due to the COVID-19 pandemic. Most people prefer to buy products and services online rather than visiting the physical brick-and-mortar stores these days.

How Can Local SEO Help Small Businesses During a Pandemic - Ace SEO Consulting
Being online and competing well is very important for struggling businesses. Small businesses need to have a well-designed website and an optimized website along with an effective digital marketing plan to promote their products or services. 

So, let me help shed some light on those interested in growing their business during this pandemic.

The Most Cost-Effective Way to Grow Your Local Business These Days is Through Local SEO

Digital marketing includes social media, search marketing, content marketing, emails, blogs, video marketing, podcasting, and SEO or search engine optimization. All of these are proven to attract prospective customers to your business.


Having more visitors to your website brings more sales, and online marketing plays an integral role. For businesses deriving most of their revenue from their local geographic area, putting an effective Local SEO strategy can target these customers who need your services. By landing on your Google My Business (GMB) Listing or your website from their search on Google, prospects can quickly learn more about your business. They may end up contacting you, leading them to become first-time customers and then eventually repeat buyers.


A fully customized and smart local SEO strategy will make a massive difference for your business.

SEO for small businesses:

SERPs, short for Search Engine Results Pages, is a term that specifies the results you get when you type in your query. Queries on Google, such as "Calgary CPA," or "Calgary Landscaping company," or "Car Wash Near Me."


Research Shows Facts & Stats About Local Search

  • 72% of consumers that did a local search visited a store within five miles.
  • 97% of people learn more about a local company online than anywhere else.
  • 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
  • "Near me" or "close by" type searches grew by more than 900% over two years.

Did you know that more than 90% of internet users like to find their answers on the first page?

So, any SEO strategy that brings your business website to the top positions on the first page is "the best" for you. You will need the help of a local SEO company that will help you design a customized marketing strategy for your specific business.


The primary goals of Local SEO for small businesses should be:

  • ranking on the first page of search engine
  • ranking high on the valuable keywords with local intent that your prospective customers are using
  • attract more visitors to your website and to your Google My Business listings
  • effortlessly converting these visitors to potential clients


Your website should be optimized for speed, design, content, and lead generation or sales to achieve these goals.

4 Distinct Types of SEO Available for Businesses

SEO is a broad term that incorporates multiple but essential marketing strategies. If you live in Calgary, you can find highly efficient Calgary SEO companies providing many of these services. These companies can also be found with the titles "Calgary web design" or "marketing Seo company." This is because website design and digital marketing go hand in hand with SEO.


The 4 most common types of SEO services that most businesses use are:

1.  SEO Audits:

Most people know that if they own a shopping mall or a small business, they need a website. During this pandemic, every business is trying to get an online presence. Buyers are making online purchases because of the potential hazard associated with the pandemic. So, a website is imperative for you. However, most businesses realize that their website is not performing well. This is when a detailed SEO audit of your website can help you. A good SEO audit will show you the strengths and weaknesses of your website. Some SEO companies in Calgary offer free website audits, which are quick and easy to provide as a simple audit PDF result using a tool. Others offer more in-depth audits. Getting a detailed audit provides you with great insights about problems on your website and opportunities for improvement to grow your business.


2.  Local SEO:

Your business needs to get ranked on those keywords that are location-specific. For example, suppose you provide car detailing in Calgary. In that case, you must be visible for the query "car detailing Calgary." Local SEO, emphasizing Calgary SEO for your detailing shop, can help you get more visible and gain more market share for Calgary as your target city. These online visitors can easily approach your physical place or call you for more info, leading to the steady growth of your business.


3.  National SEO:

Suppose your products and services are of high quality and can benefit people throughout the country, like Canada. In that case, you should optimize your website for national SEO. Suppose you own an e-commerce store selling seat covers in Calgary, but you can also ship throughout Canada. In that case, you should optimize your website for Calgary, Alberta, and Canada. This will further increase your reach 10 fold compared to local.


4.  Enterprise SEO:

Enterprise SEO is quite different than national SEO or Local SEO. Only a handful of SEO agencies can successfully grow companies that require this type of SEO. Enterprise SEO requires a lot more in-depth understanding of the complete spectrum of digital marketing and the 8 stages of a customer journey. Companies with an intent and a global target market usually end up needing Enterprise SEO.

Result-based Professional SEO Companies in Calgary

You can easily find many SEO companies online. Still, you will need a performance-based result-driven professional SEO company with a proven track record. Such an SEO agency will have a complete team which will include:

  • SEO specialists
  • Web developers
  • Website designers
  • Content Writers
  • Copywriters
  • Digital marketing specialists
  • Social media marketing experts


Typical services offered by a competent SEO agency usually include:

1.   SEO audit

2.   On-page SEO

3.   Off-page SEO

4.   Technical SEO

5.   Local SEO

6.   SEO Consulting

7.   Engaging copywriting and content creation

8.   Attractive website designing

9.   Effective marketing and reputation management services

Local Marketing is Best For Your Local Business

More and more people prefer online purchases rather than visiting brick-and-mortar stores or local malls or markets, especially during the COVID outbreak. You should get a website from a web design company that understands Local Marketing. For better search visibility and top ranking on Google, contact a Local SEO Agency. Suppose your business is in Calgary and primarily relies on local area residents for your primary source of revenue. In that case, you should contact a Calgary SEO Company. Similarly, contact an agency specializing in Edmonton SEO if you are situated in Edmonton and target people in Edmonton.


Digital marketing is also very essential to showcase your products to online buyers. Effective digital marketing strategy can attract more visitors to your website. After landing on a highly engaging and well-designed web page, these visitors can become potential buyers. If your services are above-average, these buyers can become permanent clients. They may also end up referring you to their network.


The highly efficient team here at Ace SEO Consulting has done wonders for many local businesses. It can help you grow your business as well. Contact us today!

Celebrating Our UpCity 2024 Excellence Award Win
By Ace 30 Apr, 2024
We're absolutely thrilled to announce that we've been honored with the prestigious UpCity 2024 Excellence Award! Since our inception, our team at Ace SEO Consulting has been dedicated to pushing boundaries, delivering exceptional results, and prioritizing the success of our clients. This award is a testament to our unwavering commitment to excellence and relentless pursuit of innovative digital marketing strategies. Winning the UpCity 2024 Excellence Award is a tremendous achievement for us, and it reaffirms our position as a trailblazer in the dynamic world of digital marketing. This recognition speaks volumes about our team members' hard work, dedication, and expertise,as they consistently go above and beyond to exceed client expectations. At Ace SEO Consulting, we specialize in helping businesses enhance their online visibility, attract more organic traffic, and achieve measurable results with our Calgary SEO services. Whether through strategic SEO tactics, captivating web design , or engaging social media marketing campaigns, we're passionate about driving tangible business outcomes for our clients. Our focus on delivering top-notch services extends to every aspect of our work. From conducting in-depth keyword research and implementing on-page optimization strategies to crafting visually stunning websites and creating compelling social media content, we're committed to excellence in everything we do. In addition to celebrating this remarkable achievement, we're excited to share the news of our success with our clients, partners, and industry peers. Winning the UpCity 2024 Excellence Award is not just a milestone for us; it's a testament to the trust and confidence that our clients place in us to help them achieve their goals. As we continue our journey, we remain steadfast in our commitment to innovation, growth, and delivering exceptional client results. With the UpCity 2024 Excellence Award under our belt, we're more motivated than ever to push the boundaries of what's possible in digital marketing and lead the way toward a brighter future for our clients and our industry. Thank you to UpCity for this incredible honor, and thank you to our clients for trusting us with their digital marketing needs. We look forward to continuing to exceed your expectations and help you achieve even greater success in the future. We Share Our Success: Ace SEO Consulting's Press Release We have also published a press release to spread the word about our recent achievement of winning the UpCity 2024 Excellence Award. This press release is an official announcement to inform our customers, partners, and industry peers about our dedication to delivering top-notch digital marketing services and our commitment to client success.
By Ace 19 Apr, 2023
The 5 Local SEO Strategies That Have Been Proven To Actually Work in 2023 is a set of well researched SEO strategies from reputable SEO Companies tactics that local businesses can use to improve their online presence and visibility in search results. These SEO strategies include optimizing Google My Business listing, creating high-quality content, building backlinks from authoritative websites, getting listed in local directories, and using social media to engage with customers. By implementing these tactics, local businesses can improve their website and web pages search engine rankings, attract more website visitors, and ultimately drive more traffic and sales to their business.
ACE SEO Consulting: Celebrating Excellence in 2022
By Ace 07 May, 2022
At ACE SEO Consulting , we are thrilled to announce our recognition for excellence in the digital marketing industry in 2022. Our commitment to delivering excellent results has been acknowledged by reputable platforms, solidifying our position as a leader in the field. Recognitions and Accolades in 2022 In 2022, ACE SEO Consulting proudly received the following prestigious recognitions and accolades in the digital marketing industry: 1. Clutch Recognition: Top Calgary SEO Company in Canada We are honoured to have been named one of the Top Calgary SEO Companies in Canada by Clutch. This prestigious recognition underscores our expertise in enhancing online visibility and driving organic business traffic, showcasing our dedication to achieving tangible results for our clients. 2. UpCity Marketplace Accolade: Top Local SEO Agency Additionally, we are proud to have received recognition as a Top Local SEO Agency on UpCity Marketplace. This accolade highlights our focus on serving local businesses and assisting them in succeeding in the competitive digital landscape, further reinforcing our commitment to client success. 3. Top Website Developer Recognition Furthermore, we are delighted to be featured as a Top Website Developer on UpCity. This acknowledgment demonstrates our proficiency in providing comprehensive digital marketing solutions , including creating engaging websites that effectively convey our clients' brand messages and drive results. 4. The Benefits of Awards: A Testament to Excellence The awards we have received serve as a testament to our ability to deliver impactful strategies for our clients. They recognize our achievements and validate the effectiveness of our approaches and their positive impact on our clients' businesses. 5. Impact on Reputation: Building Trust and Credibility Receiving awards from esteemed platforms enhances our reputation and credibility in the industry. It showcases to potential clients that we are a trusted partner capable of achieving tangible outcomes and fostering business development. 6. Client Testimonials: Real Results, Real Satisfaction Our success is mirrored in the testimonials of contented clients who have directly experienced the advantages of our services. Fahad, a pleased client, remarks, " Our experience with Ace and Ace SEO Consulting's whole team was terrific. They were detailed and attentive to our website design and provided the best local Calgary SEO solutions . With this new web design, we can do more fundraising, and our non-profit organization is reaching more people than ever." 7. Continued Commitment to Excellence As we continue to grow and evolve, we remain dedicated to upholding the highest standards of quality and excellence. These awards recognize our past achievements and motivate us to strive for even greater success in the future. Conclusion The awards we received in 2022 speak volumes about our dedication, expertise, and steadfast commitment to client success. From being recognized as one of the Top Calgary SEO Companies in Canada by Clutch to earning accolades as a Top Local SEO Agency and Top Website Developer by UpCity, these achievements highlight our excellence in digital marketing. As we look towards the future, ACE SEO Consulting remains committed to leading the way in helping businesses achieve their online marketing goals.
Ace SEO Consulting Wins Two Awards!
By ACE 19 Nov, 2021
The 2021 year marks the inaugural UpCity“ Best of” awards honoring the top providers around the world in specific service categories based on their “ Recommend ability Rating ”. The UpCity Recommend ability Rating was developed to determine a B2B service provider’s credibility and trustworthiness , giving UpCity the confidence to recommend them to those businesses seeking services.
ACE SEO Consulting: Winner of the 2021 Consumer Choice Award in Southern Alberta
By Ace 05 Sep, 2021
Standing out is crucial in today's digital age, where the online landscape is crowded and ever-changing. ACE SEO Consulting has stood out and excelled, clinching the prestigious 2021 Consumer Choice Award in Southern Alberta. This recognition highlights ACE's dedication to excellence and its ability to deliver outstanding client results. ACE SEO Consulting: Leading the Way in Digital Excellence Discover why ACE SEO Consulting stood out and received the Consumer Choice Award 2021 in Southern Alberta. 1. Why ACE SEO Consulting Stands Out At ACE SEO Consulting, we've earned our reputation as a trailblazer in search engine optimization through our unwavering dedication to client success. With a team of seasoned experts, we go above and beyond to ensure our clients' online visibility and growth. We consistently deliver outstanding outcomes by staying ahead of the curve and leveraging the latest SEO techniques. 2. The Importance of SEO in Today's Market In today's digital age, where consumers rely on search engines for everything from product evaluations to discovering local businesses, the importance of SEO cannot be emphasized enough. It's not solely about securing a higher rank in search results; it's about establishing connections with your intended audience and fostering meaningful engagement. At ACE SEO Consulting , we understand this fundamental truth and work tirelessly to empower businesses with the tools they need to thrive in the digital landscape. 3. Holistic SEO Strategies for Maximum Impact What sets ACE SEO Consulting apart is our holistic approach to SEO. It's not just about optimizing keywords or tweaking meta tags; it's about crafting comprehensive strategies, including every aspect of a client's online presence. From conducting thorough audits to identify areas for improvement to developing tailored solutions that align with each client's unique goals, we leave no stone unturned in our pursuit of excellence. 4. The Consumer Choice Award: A Testament to Excellence Receiving the Consumer Choice Award is no small feat—it's a testament to a company's unwavering commitment to quality and customer satisfaction. Our win reflects our dedication to going above and beyond for our clients, ensuring they meet and exceed their digital marketing objectives. It's a testament to our pursuit of excellence and ability to deliver results that make a real difference. 5. Comparative Analysis ACE SEO Consulting stands out from its competitors due to our personalized approach, proven track record, and commitment to client satisfaction. Our innovative strategies consistently outperform industry standards, making us the preferred choice for businesses looking for digital marketing solutions . Conclusion ACE SEO Consulting remains a beacon of excellence and innovation in a constantly evolving digital landscape. Our recent accolade as the 2021 Consumer Choice Award winner in Southern Alberta reaffirms our position as a leader in search engine optimization. By prioritizing client success and staying ahead of the curve, we continue to set the standard for excellence in the industry.
Celebrating Excellence: ACE Awards Recognitions in 2021
By Ace 16 Apr, 2021
In the dynamic marketing and advertising world, ACE SEO Consulting has emerged as a shining star, earning multiple prestigious accolades in 2021. From our recognition by Upcity as the "Best of Marketing and Advertising" and "Best of Development" to being acknowledged by Clutch as one of the "Top SEO Companies" and receiving The Manifest's accolade as one of the "Top Web Design Companies in Calgary," our journey of excellence is worth celebrating. ACE Awards: A Year of Excellence in Marketing and Development Let's discover ACE SEO Consulting's remarkable achievements in 2021, as it garnered prestigious accolades across various marketing and development categories. 1. Upcity: Best of Marketing and Advertising Winner 2021 Our triumph as Upcity's "Best of Marketing and Advertising" is a testament to our innovative strategies and relentless pursuit of client success. We've become a leader in the ever-evolving marketing and advertising landscape by leveraging cutting-edge techniques and creative prowess. 2. Upcity: Best of Development Winner 2021 In addition to our marketing acumen, our recognition as Upcity's "Best of Development" showcases our proficiency in website development and design . Through a combination of technical expertise and a user-centric approach, we craft websites that captivate audiences and drive tangible results for our clients, making us a trusted partner in the digital realm. 3. Clutch 2021: Top SEO Companies Earning recognition as one of the "Top SEO Companies" by Clutch is a significant achievement, reaffirming our status as a leading SEO company in Calgary . With a thorough grasp of SEO principles and a track record of delivering results, we remain committed to assisting businesses in improving their online presence and attracting organic traffic. This acknowledgment further solidifies our reputation as an industry leader. 4. The Manifest: Top Web Design Companies Calgary 2021 Last but certainly not least, The Manifest's recognition as one of the "Top Web Design Companies in Calgary" underscores our commitment to excellence in web design . Whether creating visually stunning websites or optimizing user experience, we bring creativity and innovation to every project, earning the trust and admiration of clients and peers alike. 5. ACE Awards: A Testament to Excellence Our string of accolades in 2021 is not just a reflection of our past achievements but a testament to our ongoing commitment to excellence. As we continue to push the boundaries and deliver outstanding results for our clients, we set the standard for being a true industry leader. With a track record of success and a dedication to continuous improvement, ACE SEO Consulting is poised to remain at the forefront of the digital marketing landscape for years to come. Conclusion Our accolades in 2021 underscore our commitment to excellence and innovation. As a leader in marketing, development, SEO , and web design, our ongoing dedication to driving results for our clients is evident. These achievements are not just milestones; they represent our pursuit of excellence in the digital realm. ACE is set to remain an industry leader for years with a focus on innovation, quality, and client satisfaction.
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Ace, Rashid, CEO, Ace SEO Consulting
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